ROLE OVERVIEW
Croud is a global brand and performance media agency that helps businesses drive sustainable growth in an evolving marketing landscape. Combining deep expertise in performance marketing with brand strategy, integrated media, social, creative, and analytics, Croud delivers a Return on Intelligence so brands can make their next best move.
Founded in 2011 to reinvent the agency model, Croud combines 600+ in-house digital experts with a global network of 2,900 on-demand marketing specialists. This unique model enables us to operate with agility, delivering tailored solutions that drive meaningful and measurable growth for our clients in over 120 markets and 60+ languages.
Located in the heart of SoHo, our New York office is home to a group of 100+ highly-skilled marketers, passionate about driving innovation and delivering great work for clients. With a rapidly expanding team and client portfolio, Croud New York offers hands-on experience working with some of the world's leading brands across every industry sector.
Find out more about Croud NY in here!
This is a client-facing, front-line management role for a highly intelligent, charismatic and creative thinking leader who is passionate about paid social media and performance-driven e-commerce marketing.The successful candidate will demonstrate deep paid social expertise across multiple platforms and international markets, strive for repeatable success through rigorous testing and optimization, and have a desire to question everything in pursuit of operational and client service excellence. They will be expected to provide bold and confident recommendations and sound leadership, backed by innovative flair and analytical experience.
As an Associate Director, the successful candidate is expected to be an all rounder who can lead by example and who has a proven track record of:
Collaborating and helping to leading a high performance digital performance team
Campaign management and optimization experience that spans multiple verticals and digital platforms (e.g. paid search, programmatic and social)
Ability to effectively collaborate with other departments and stakeholders, to deliver client first solutions and strategic plans that deliver business impact
At Croud, our vision centers around the idea of unlocking potential. We do this by elevating everyone in an inclusive and progressive culture, empowering individuals to deliver their best work. This means we build better brand outcomes, and unlock potential for our people, our clients and our communities.
We live and breathe five key values at Croud, which build a culture that elevates everyone, allowing our people to thrive:
In it together - our value on integration, collaboration and outcomes
Eye on the future - our value on futurism, creativity and passion
Generous in spirit - our value on people, development and inclusion
Do what you say - our value on integrity and accountability
Make a difference - our value on purpose and impact
RESPONSIBILITIES
People management
Oversee and develop a team of cross channel paid search, paid social and programmatic specialists
Manage team towards internal operational targets and profitability metrics
Responsible for the hiring of new team members
Client management and account strategy
Learn about our clients business, industry, and their marketing plans to provide best in class strategic guidance for their digital media
Support cross-channel strategy development and ensure specialist channel expertise is integrated into consistent and compelling strategic narratives
Proactively create and deliver performance forecasts and related initiatives to deliver and surpass client performance goals
Stay informed on the latest industry developments and where applicable, ensure clients are kept up to date and understand any new challenges and opportunities
Operational management
Support team members to ensure campaign and operational delivery against client and internal KPIs
Lead the development of best practices and processes; build institutional knowledge for key functions
Work with cross-functional teams to maintain and develop a best-in-class product offering for all digital channels
DESIRED QUALIFICATIONS
Degree level education or relevant equivalent experience
A clear passion for digital marketing
Minimum of 4 years, with experience in Social, Programmatic, and Search. Experience managing both Brand and Performance campaigns being a huge plus
AT least 2 year of direct line management experience, mentoring and training
Enjoys leadership responsibility and has a proven track record
Ability to level up by simplifying complex and technical concepts
A mathematical and analytical mind
Able to build strong partnerships with internal and external stakeholders
Excellent communication, organizational and presentation skills
Proven experience in client expectation management roles and situations, able to manage and direct client expectations
Impeccable attention to detail
KEY STAKEHOLDERS
Line Manager: Director, Biddable
Key Stakeholders: Director Biddable, VP, Biddable, Client Lead, Senior Account Manager(s) and Account Manager(s)
Other stakeholders: The role will work closely with various teams including but not limited to Client Leadership Strategy & Planning, SEO and Analytics
COMPANY BENEFITS
Every employee is eligible for the benefits listed on our careers site which include:
PTO/ Vacation: 20 days vacation a year 12 public holidays observed
Public Holidays: 12 days observed
Sick Days: 7 days annually
Summer Fridays: Early finishes from Memorial Day to Labor Day
Bereavement Leave: Paid time off for personal loss
Parental Leave: Enhanced leave plus FMLA through NY state
401(k) Savings Plan
Sales commission with pitch opportunities
Recruitment referral bonus
Pre-tax commuter benefits
Full Paid Medical Insurance for Employee Only (including dental and vision)
Dependent contribution to Medical, dental and vision coverage
Employer paid life insurance coverage
Monthly gym membership stipend
Access to personalized health guidance via Health Advocate
Free Citi bike membership
Membership to TalkSpace (Mental Health Support)
Hybrid workspace support - home office setup is provided
Agile working policy
Complimentary access to fruit, cereals, snacks, soft drinks, tea, and coffee
The salary range for this position is $120,000 to $140,000 (DOE)
Standard hours are from 9.00am to 5.30pm, there’s flexibility if agreed in advance with your line managers (it may also be necessary on occasions to work outside of these hours). We operate out of hybrid model of 3x per week in office.
Croud is an equal opportunity employer and does not discriminate on the grounds of a person's gender, marital status, race, religion, age, disability or sexual orientation. All candidates will be assessed based on merit, qualifications and their ability to perform the requirements of the role.
Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position, market considerations, budgetary considerations, tenure and standing with the Company (applicable to current employees), as well as the employee’s/applicant’s skill set, level of experience, and qualifications.