Job description
Position Summary This seasoned and strategic Senior Marketing Manager will join our Demand Generation team and take ownership of a brand (or business model) and lead initiatives that power revenue growth. This role designs and executes innovative demand generation strategies including advertising, digital campaigns, email marketing, and social media programs that engage and convert high-quality leads. This person’s expertise in B2B marketing, combined with sharp analytical insights and clear communication skills, will be key to crafting compelling campaigns that resonate in today’s dynamic market. If you’re passionate about driving measurable impact and collaborating with a team dedicated to meaningful results, this opportunity is for you.
Essential Duties and Responsibilities Develop and execute comprehensive, data-informed marketing strategies that drive demand and elevate the company’s solutions and services, ensuring alignment with overall business goals. Partner closely with cross-functional teams including product, sales, and customer service to develop compelling content and marketing materials that effectively support and guide prospects through every stage of the sales cycle. Lead the planning, execution, and optimization of targeted, multichannel marketing campaigns across digital advertising, email marketing, social media, events, and other platforms, to maximize reach and engagement. Monitor key performance metrics and generate insightful reports on campaign effectiveness, leveraging analytics to refine strategies and continuously improve lead quality and conversion rates. Stay ahead of industry trends, emerging technologies, and B2B marketing best practices, particularly within our target markets, to ensure our demand generation efforts remain innovative and competitive. Manage budgets effectively, ensuring resources are optimally allocated to campaigns and initiatives that deliver measurable ROI. Mentor and collaborate with team members, fostering a culture of creativity, accountability, and continuous learning to amplify overall marketing impact. Serve as a brand steward, ensuring consistency in messaging and positioning across all marketing channels and materials. Drive alignment between marketing and sales teams through regular communication and collaborative planning, ensuring a seamless handoff of high-quality leads and sustained revenue growth. Regular, on-site attendance is an essential job function due to the need for secure access to systems, collaboration on sensitive technical matters, participation in operational meetings, and hands-on involvement. Some domestic travel may be required to attend team onsite meetings, client visits, customer events, industry conferences, and training sessions. This may include air travel, ground transportation (including cars, taxis, or rideshare services), and in some cases potential public transportation. Marginal Functions Build, maintain and promote relationships with team members, peers across disciplines, and all other company team members ensuring effective coordination of communications and services affecting clients. Attend webinars and training to stay up to date on best practices related to the company and department. Complete projects and other duties as assigned by supervisor.
Knowledge, Skills, and Abilities Demonstrates a strong sense of urgency paired with sound initiative and the ability to prioritize effectively, ensuring timely delivery in a fast-paced environment. Possesses advanced problem-solving skills, with the capacity to conduct thorough root-cause analysis and implement strategic, well-considered solutions that drive results. Inspires and empowers the marketing team through clear leadership and support, fostering a collaborative environment where creativity and accountability thrive. Communicates with clarity and empathy, naturally connecting with and motivating diverse stakeholders across all levels. Adapts and flourishes amid change and ambiguity, exhibiting agility to pivot strategies and tactics as business needs evolve. Collaborates seamlessly with cross-functional teams while maintaining a composed, professional demeanor that elevates team dynamics. Excels in managing multiple priorities through strong time-management and organizational skills, ensuring consistent follow-through on commitments. Proven track record of developing and executing successful marketing campaigns. Strong analytical and strategic-thinking skills. Excellent communication and interpersonal skills. Ability to work collaboratively-and independently-in a fast-paced, dynamic environment. Familiarity with marketing operations or email systems. Required Education & Experience Bachelor's degree in marketing, Business, or a related field or related experience required or equivalent combination of experience, skills, education (including other relevant non-traditional degree programs, or job training programs) preferred. 7+ years of experience in marketing, with a focus on B2B or software marketing. Proficiency in project management, marketing automation tools, CRM and other marketing technologies. Experience in Microsoft Office software (Outlook, Teams, Excel, PowerPoint) and demonstrated ability to learn other applications as needed. Experience with CRMs such as HubSpot or Salesforce Proficient with essential business and productivity tools, including Canva, and a working knowledge of CRM platforms and business research tools. Wrike project management platform experience a plus.
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