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Synced from Ashby · Aug 19

Product Marketing Manager

FormalSan FranciscoPosted Aug 19, 2025
Product Marketing ManagerSenior
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Mirrored from Formal's own Ashby careers system · refreshed hourly

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Other open Formal roles
Aug 19
Posted
Ashby
Applicant system
Job description

About Formal

Formal is data security platform designed to help teams understand and control their data on autopilot.

We're building a modern protocol-aware reverse-proxy for datastores and APIs that helps organizations understand their data in real-time. This allows teams to see how sensitive data is stored, consumed, and used in order to enforce least privilege through masking, filtering, or anonymization policies.

We are trusted by leading companies such as Ramp, Gusto, Notion to solve problems across data security and compliance, data quality management, and infrastructure access.

Formal is backed by top-tiers VCs including Thrive Capital and Y Combinator with angel investors that include executives and founders from Datadog, Clickhouse, Plaid, and Vanta.

About the Role

As our Product Marketing Manager, you will play a crucial role in shaping and communicating Formal's value proposition to our target market. You'll work closely with our product, sales, and leadership teams to develop and execute marketing strategies that drive growth and establish Formal as a leader in the data security space.

What you'll do

  • Develop and execute marketing strategies that align with Formal's business objectives and target audiences

  • Build marketing campaigns (including in-person events, digital events, social/PR, customer marketing) to drive sales pipeline and acquire new customers

  • Create and maintain product positioning and messaging that differentiates Formal in the market

  • Produce high-quality marketing collateral, including whitepapers, case studies, blog posts, and sales enablement materials

  • Work closely with the sales team to develop and refine pitch decks, demo scripts, and other sales tools

  • Plan and execute product launches, ensuring all teams are aligned and prepared

  • Analyze marketing performance metrics and provide insights on how to optimize ROI, strategies, and tactics.

What You Need

  • 5+ years of experience in product marketing, preferably in B2B SaaS or cybersecurity industries

  • Proven track record of successfully launching and marketing complex technical products

  • Strong understanding of data security, compliance frameworks (e.g., GDPR, CCPA, HIPAA), and cloud technologies

  • Excellent written and verbal communication skills, with the ability to translate technical concepts into clear, compelling messages for various audiences

  • Experience working with sales teams to develop effective go-to-market strategies and sales enablement materials

  • Analytical mindset with the ability to use data to inform decision-making and measure marketing impact

  • Collaborative spirit with the ability to work effectively across different teams and stakeholders


Nice-to-Haves

  • Experience working in or with early-stage startups in the security or data management space

  • Strong project management skills with the ability to manage multiple initiatives simultaneously

  • Creativity and innovation in developing marketing strategies and content

  • Passion for technology and staying current with industry trends

Compensation

  • This role offers cash compensation and a stock options grant.

  • The positioning of offers within a certain range depends on various factors, including: candidate experience, qualifications, skills, business requirements and geographical location.


Benefits (for U.S.-based full-time employees)

  • 100% medical, dental & vision insurance coverage for you

    • Partially covered for your dependents

  • Flexible PTO

View original posting on Ashby

What applying to Formal usually looks like

Based on publicly available information, candidates applying through Ashby can typically expect a streamlined, relatively modern application experience, often starting with an online form requesting a resume and basic details, sometimes supplemented by optional screening questions. For roles at Formal, such as those spanning engineering, sales, marketing, and design functions, the process may include multiple stages, potentially combining recruiter conversations, hiring manager discussions, and role-specific assessments or work samples. Communication is commonly handled through automated status updates within the Ashby platform, though response times vary depending on the volume of applicants and internal scheduling needs. Candidates can generally expect clear role descriptions and structured evaluation criteria, as Ashby is often used by companies aiming for organized, data-driven hiring workflows. As always, specific steps and expectations may vary by role and should be confirmed directly with the employer.

Based on publicly available information. LandEarly does not verify interview process details.

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Product Marketing Manager
Formal · San Francisco
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