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Who we are:
Shape a brighter financial future with us.
Together with our members, we’re changing the way people think about and interact with personal finance.
We’re a next-generation financial services company and national bank using innovative, mobile-first technology to help our millions of members reach their goals. The industry is going through an unprecedented transformation, and we’re at the forefront. We’re proud to come to work every day knowing that what we do has a direct impact on people’s lives, with our core values guiding us every step of the way. Join us to invest in yourself, your career, and the financial world.
The role
The Lifecycle Marketing Operations Manager is an experienced Braze campaign architect responsible for asset development, audience segmentation, and campaign quality assurance in multiple marketing communication channels, including: email, SMS, push, and in-app messaging. With a strong focus on both campaign execution and stakeholder collaboration, the ideal candidate has superior attention to detail and time management skills, as well as the ability to understand business needs & objectives in order to consistently deliver pristine, on-time work. The LCM Ops manager will work closely with LCM strategists to recommend features, design tests, and review strategy to achieve shared OKRs.
What you’ll do
- Under the direction of an LCM Operations Associate Group Manager, execute data-driven marketing initiatives utilizing a campaign management tool; perform activities such as audience selection, trigger qualification, suppressions, segmentation and arbitration
- Own the coding/building, approval process, and deployment of daily, monthly, and ad-hoc content-focused lifecycle marketing campaigns; contribute strategic thought leadership to the team’s campaign testing & optimization strategies
- Deliver on lifecycle campaign execution deadlines in various marketing channels (e.g. Email, Push, In-App Messaging, etc.)
- Develop, enforce, and perform quality control activities to ensure daily campaign deployment completes in a timely manner and the output is accurate and complete
- Produce campaign performance reports using analytically derived model outputs to share test outcomes, highlight campaign business impact, and inform future testing strategies
- Consolidate and confirm the accuracy of prospect and/or customer audience data when building campaign audience segmentation
- Work with others to understand and provide tactical feedback regarding campaign objectives, data specifications, technical requirements, etc
- Develop strong stakeholder relationships through consistent, proactive communication on your projects and strategic recommendations in your area of expertise
What you’ll need
- Bachelor’s Degree, ideally in Business, Finance, Marketing, or a technical field (or equivalent professional experience)
- 5+ years of HTML coding experience, with hands-on experience building and deploying emails. Being able to code from scratch is not a requirement, but comfort with manipulating templates is.
- 2-5 years experience with marketing automation tools and/or ESPs (e.g. Braze, Pardot, Marketo, Eloqua, etc.)
- Experience proactively managing own workload and output, including juggling multiple medium-to-large projects at a time
- Ability to adapt to shifting priorities and make judgement calls when projects change or are ambiguous in nature
- Strong interest to learn new tools with a natural curiosity
- Diligent adherence to best practices and QA procedures, with very strong attention to detail
- Proven ability to communicate strategies, insights, and recommendations effectively with a variety of stakeholders
- Comfortable working independently, and with ambiguity at times
- Strong project management skills
Nice to have
- Experience working directly with Data Analysts, Software Engineers, and Project Managers
- Previous experience with Braze and Pardot is a strong plus
- Understanding of A/B and multivariate testing standards
- Knowledge of relational databases, real-time event data, data structures and querying language (e.g. select, merge, join, group by, etc)
- Experience writing SQL statements for data extraction
- Experience working with real-time web and app event data