Associate General Manager, Content Strategies

University Overview

The University of Pennsylvania, the largest private employer in Philadelphia, is a world-renowned leader in education, research, and innovation. This historic, Ivy League school consistently ranks among the top 10 universities in the annual U.S. News & World Report survey. Penn has 12 highly-regarded schools that provide opportunities for undergraduate, graduate and continuing education, all influenced by Penn’s distinctive interdisciplinary approach to scholarship and learning. As an employer Penn has been ranked nationally on many occasions with the most recent award from Forbes who named Penn one of America’s Best Large Employers in 2023.

Penn offers a unique working environment within the city of Philadelphia. The University is situated on a beautiful urban campus, with easy access to a range of educational, cultural, and recreational activities. With its historical significance and landmarks, lively cultural offerings, and wide variety of atmospheres, Philadelphia is the perfect place to call home for work and play.

The University offers a competitive benefits package that includes excellent healthcare and tuition benefits for employees and their families, generous retirement benefits, a wide variety of professional development opportunities, supportive work and family benefits, a wealth of health and wellness programs and resources, and much more.

Posted Job Title

Associate General Manager, Content Strategies

Job Profile Title

Associate General Manager, WXPN Program and Production

Job Description Summary

WXPN, the public media service of the University of Pennsylvania, is looking for a visionary media executive who can blend traditional radio programming with digital innovation to grow audiences and strengthen the station's brand across all content platforms.

The Associate General Manager for Content Strategies is responsible for the overall content strategy and alignment across platforms and departments for WXPN and its NPR nationally distributed program, World Cafe. This executive provides strategic leadership and leads the development, production, and distribution of engaging audio content across broadcast, digital, streaming, and social media platforms to drive audience growth, revenue opportunities, and community engagement. They will ensure that our programming aligns with the station’s mission and brand, audience interests, and business objectives while fostering a dynamic and creative team in a collaborative working environment.

Job Description

Job Responsibilities:

Strategic Leadership:

• Develop and execute the station's content strategy across all platforms.

• Establish programming goals that support audience growth and revenue targets.

• Identify emerging content trends and implement innovative programming initiatives.

• Collaborate with fellow executive leadership to align content with organizational mission and objectives.

• Supervise related department leaders, including Programming and Digital

• Foster creativity, collaboration, and professional development within the content team and across departments.

• Ensure all content complies with FCC regulations, copyright laws, and company policies and ensure all licensing agreements with artists and labels are aligned with WXPN’s distribution needs.

• Oversee budgets for Programming and Digital departments.

World Cafe Executive Producer:

• Provide executive leadership for the creative direction, all aspects of production management, budgeting, partnerships, talent relations, and audience engagement for World Cafe

• Collaborate with media partners and relevant stakeholders to deliver high-quality music programming with national impact

• Supervise show hosts, Senior Producer, and Talent Booker

Digital Content Strategy:

• Develop and oversee a comprehensive digital content strategy that extends the radio station's brand across all digital platforms, including websites, mobile apps, streaming services, newsletters, social media, etc

• Establish digital content standards, editorial guidelines, and ensure a unified brand voice across all station output

• Develop multimedia storytelling initiatives to increase audience engagement

• Provide leadership for cross-functional teams responsible for digital production, social media, web content, video production, and podcasting to help build and grow the station’s digital presence, audience engagement, and digital revenue across all platforms, locally and nationally.

Other Duties as required

Qualifications:

• Bachelor's degree and proven success managing programming, talent, and multi-platform content strategies required

• Minimum of 7-10 years of demonstrated experience in radio, broadcast media, or digital content leadership required, with at least 5 years in a senior management or executive role required.

• Demonstrative success developing and executing multi-channel content distribution strategy in media, marketing, or related field preferred

• Exceptional communication, organizational, strategic planning, and editorial judgment skills required

• Must have strong leadership, project management, budgeting experience, and team management abilities

• Knowledge of AAA radio music format, audience research analysis, and excellent ability to interpret audience analytics to make data-driven decisions preferred

**Please upload a cover letter in addition to your resume.**

Job Location - City, State

Philadelphia, Pennsylvania

About WXPN:

WXPN is a nationally recognized leader in Triple A radio programming and the premier guide for discovering new and significant artists in rock, blues, roots, and folk. As the non-commercial, member-supported radio service of the University of Pennsylvania, WXPN offers handcrafted curation of broadcast and digital programming, events, and local music journalism.  WXPN produces World Cafe, public radio’s most popular program of popular music that is distributed by NPR to more than 200 U.S. radio stations, and the Peabody Award-winning Kids Corner. WXPN serves the greater Philadelphia area at 88.5 FM, the Lehigh Valley at 104.9 FM, Worton/Baltimore at 90.5 FM, Lancaster/York at 88.7 FM, Harrisburg at 99.7 FM, North Jersey/Poconos at 91.9 FM, and the world via online streaming on smart speaker devices and at XPN.org.​

To learn more, visit us at https://xpn.org/

About The President's Center:

The mission of the President's Center is to support the President, the trustees, and the officers of the University; to assist the faculty, students, and staff in their teaching, research, and service activities; and to advance excellence at Penn. In addition to the President's Office, the President's Center includes the following units:

• Office of the President

• African-American Resource Center

• Almanac

• Office of Equal Opportunity Programs

• Office of the Associate Vice President for Equity and Title IX Officer

• Office of General Counsel

• Office of Institutional Research & Analysis

• Office of Government and Community Affairs

• Office of the Ombuds

• The Office of Religious and Ethnic Interests (Title VI)

• Office of Social Equity & Community

• Office of the University Secretary

• Office of University Communications

• WXPN

To learn more, visit us at https://president.upenn.edu/university-leadership/presidents-center

Department / School

President's Center

Pay Range

$133,000.00 - $175,000.00 Annual Rate

Salary offers are made based on the candidate’s qualifications, experience, skills, and education as they directly relate to the requirements of the position, and in alignment with salary ranges based on external market data for the job’s level. Internal organization and peer data at Penn are also considered.

Equal Opportunity Statement 

The University of Pennsylvania is an equal opportunity employer. Candidates are considered for employment without regard to race, color, sex, sexual orientation, religion, creed, national origin (including shared ancestry or ethnic characteristics), citizenship status, age, disability, veteran status or any class protected under applicable federal, state or local law.

Special Requirements 
Background checks may be required after a conditional job offer is made. Consideration of the background check will be tailored to the requirements of the job.

University Benefits

• Health, Life, and Flexible Spending Accounts: Penn offers comprehensive medical, prescription, behavioral health, dental, vision, and life insurance benefits to protect you and your family’s health and welfare. You can also use flexible spending accounts to pay for eligible health care and dependent care expenses with pre-tax dollars.

• Tuition: Take advantage of Penn's exceptional tuition benefits. You, your spouse, and your dependent children can get tuition assistance here at Penn. Your dependent children are also eligible for tuition assistance at other institutions.

• Retirement: Penn offers generous retirement plans to help you save for your future. Penn’s Basic, Matching, and Supplemental retirement plans allow you to save for retirement on a pre-tax or Roth basis. Choose from a wide variety of investment options through TIAA and Vanguard.

• Time Away from Work: Penn provides you with a substantial amount of time away from work during the course of the year. This allows you to relax, take vacations, attend to personal affairs, recover from illness or injury, spend time with family—whatever your personal needs may be.

• Long-Term Care Insurance: In partnership with Genworth Financial, Penn offers faculty and staff (and your eligible family members) long-term care insurance to help you cover some of the costs of long-term care services received at home, in the community or in a nursing facility. If you apply when you’re newly hired, you won’t have to provide proof of good health or be subject to underwriting requirements. Eligible family members must always provide proof of good health and are subject to underwriting.

• Wellness and Work-life Resources: Penn is committed to supporting our faculty and staff as they balance the competing demands of work and personal life. That’s why we offer a wide variety of programs and resources to help you care for your health, your family, and your work-life balance.

• Professional and Personal Development: Penn provides an array of resources to help you advance yourself personally and professionally.

• University Resources: As a member of the Penn community, you have access to a wide range of University resources as well as cultural and recreational activities. Take advantage of the University’s libraries and athletic facilities, or visit our arboretum and art galleries. There’s always something going on at Penn, whether it’s a new exhibit at the Penn Museum, the latest music or theater presentation at the Annenberg Center, or the Penn Relays at Franklin Field to name just a few examples. As a member of the Penn community, you’re right in the middle of the excitement—and you and your family can enjoy many of these activities for free.

• Discounts and Special Services: From arts and entertainment to transportation and mortgages, you'll find great deals for University faculty and staff. Not only do Penn arts and cultural centers and museums offer free and discounted admission and memberships to faculty and staff. You can also enjoy substantial savings on other goods and services such as new cars from Ford and General Motors, cellular phone service plans, movie tickets, and admission to theme parks.

• Flexible Work Hours: Flexible work options offer creative approaches for completing work while promoting balance between work and personal commitments. These approaches involve use of non-traditional work hours, locations, and/or job structures.

• Penn Home Ownership Services: Penn offers a forgivable loan for eligible employees interested in buying a home or currently residing in West Philadelphia, which can be used for closing costs or home improvements.

• Adoption Assistance: Penn will reimburse eligible employees on qualified expenses in connection with the legal adoption of an eligible child, such as travel or court fees, for up to two adoptions in your household.

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To learn more, please visit: https://www.hr.upenn.edu/PennHR/benefits-pay