Overview
The Product Marketing Director owns go-to-market strategy and execution for an assigned solution area within Cotiviti's portfolio. This particular individual contributor role will support our Quality, HEDIS and Stars solutions by working directly with our Product, Operations and Sales/Client Engagement teams.
Responsibilities
- 20% Portfolio strategy. Develop and maintain the annual go-to-market plan for the assigned solution area, including positioning, competitive differentiation, and target buyer segments.
- 20% Launch leadership. Lead go-to-market execution for product launches within the assigned solution area, from planning through market release.
- 20% Sales enablement. Build and maintain enablement materials, competitive positioning, and proof points for the assigned solution area's sales motion.
- 15% Market and competitive research. Track competitive activity, buyer trends, and market dynamics relevant to the assigned solution area.
- 15% External representation. Represent the assigned solution area in RFPs, industry conferences, or analyst conversations as needed.
- 10% Cross-functional coordination. Partner with product management, sales, and Enterprise Marketing to ensure solution-level messaging supports the broader portfolio and corporate narrative.
- AI governance and impact. Applies AI-assisted tools responsibly for content development, research synthesis, and competitive analysis; establishes solution-area guardrails for AI-assisted work and tracks its measurable impact on go-to-market performance.
- Complete all responsibilities as outlined in the annual performance review and/or goal setting.
- Complete all special projects and other duties as assigned.
- Must be able to perform duties with or without reasonable accommodation.
This job description is intended to describe the general nature and level of work being performed and is not to be construed as an exhaustive list of responsibilities, duties and skills required. This job description does not constitute an employment agreement and is subject to change as the needs of Cotiviti and requirements of the job change.
Qualifications
- Bachelor's degree in marketing, business, or a related field.
- Minimum 8 years of experience in product marketing, preferably in healthcare or a related B2B domain.
- Demonstrated experience owning a solution area's go-to-market strategy and leading launches independently.
- Comfort representing a portfolio externally (RFPs, conferences, analyst conversations).
- Relevant domain experience (e.g., payment integrity, risk adjustment, retail, quality) evaluated per specific assignment.
- Ability to travel for in-person conferences and internal meetings, approximately 10-15%.
Cognitive/Mental Requirements:
- Communicating with others to exchange information.
- Problem-solving and thinking critically.
- Interpreting data and market research.
- Making timely decisions in the context of a workflow.
- Maintaining focus while managing multiple projects and priorities.
- Assessing the accuracy, neatness, and thoroughness of the work assigned.
Working Conditions and Physical Requirements:
- Remaining in a stationary position, often standing or sitting, for prolonged periods.
- Communicating with others to exchange information.
- Repeating motions that may include the wrists, hands, and/or fingers.
- No adverse environmental conditions expected.
- Must be able to provide high-speed internet access, connectivity, and office setup and maintenance.
- Must be able to provide a dedicated, secure work area.
Base compensation ranges from $125,000 to $165,000 per year. Specific offers are determined by various factors, such as experience, education, skills, certifications, and other business needs. This role is eligible for discretionary bonus consideration.
Cotiviti offers team members a competitive benefits package to address a wide range of personal and family needs, including medical, dental, vision, disability, and life insurance coverage, 401(k) savings plans, paid family leave, 9 paid holidays per year, and 17-27 days of Paid Time Off (PTO) per year, depending on specific level and length of service with Cotiviti. For information about our benefits package, please refer to our Careers page.
Since this job will be based remotely, all interviews will be conducted virtually.
Date of posting: 08/26/2026
Applications are assessed on a rolling basis. We anticipate that the application window will close on 08/26/2026, but the application window may change depending on the volume of applications received or close immediately if a qualified candidate is selected.
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