Content Marketing Manager

Habeo is the IT asset management and CMDB platform built specifically for higher education, replacing ServiceNow ITAM at colleges and universities with native integrations for Jamf, Intune, Workday, and Google Admin. We're looking for a Content Marketing Manager to build and scale the content engine that helps IT asset managers, CIOs, and CISOs at universities understand why Habeo exists and how it's different from legacy ITAM tools.

What you'll do

• Plan and produce content across formats — blog posts, comparison pages, case studies, email, and website copy — that speaks directly to higher-ed IT and finance audiences
• Translate technical and compliance topics (GASB depreciation, HECVAT, Uniform Guidance grant property rules) into clear, credible content for non-technical and technical readers alike
• Own the editorial calendar and work with founders and subject-matter experts to source accurate, defensible claims for every piece
• Develop content that supports demand generation and sales enablement, including comparison content, FAQs, and objection-handling assets
• Track content performance and iterate based on engagement, SEO, and pipeline impact
• Maintain a consistent voice and message across the website, compliance resources, and outbound channels

What we're looking for

• 4+ years of experience in content marketing, ideally in B2B SaaS or a technical/compliance-heavy space
• Strong writing and editing skills, with the ability to make dense or technical subject matter clear and engaging
• Experience building and managing an editorial calendar and working cross-functionally with subject-matter experts
• Comfort writing about compliance, security, or regulatory topics accurately and without overstating claims
• A portfolio of published work you can share and speak to in detail
• Self-directed and comfortable working with a small team where content ownership is broad

Nice to have

• Experience marketing to higher education, IT, or public-sector buyers
• Familiarity with ITAM, CMDB, or IT service management concepts
• Experience producing content that supports a sales team directly (comparison pages, RFP support, sales enablement docs)