Job descriptionFull Time
LandEarly is an auto-apply platform that helps job seekers find fresh postings, tailor their resumes and cover letters, and submit applications early - before roles fill up with hundreds of competing candidates. We're looking for a Paid Acquisition Manager to own performance marketing efforts that drive qualified job seekers to sign up and become active users of the product.
What you'll do
- Plan, launch, and manage paid acquisition campaigns across channels such as paid search, paid social, and app install networks
- Own budget allocation and bidding strategy to hit target CAC and ROAS goals
- Build and maintain reporting dashboards to track spend, conversion, and funnel performance across channels
- Partner with creative and product teams to develop and test new ad creative, landing pages, and offers
- Run structured A/B tests on audiences, bids, creative, and messaging to continuously improve efficiency
- Monitor competitive landscape and channel trends to identify new acquisition opportunities
What we're looking for
- 3+ years of hands-on experience managing paid acquisition campaigns, ideally in a consumer app or subscription business
- Proven track record of managing significant ad spend and hitting CAC/LTV or ROAS targets
- Strong analytical skills, including comfort with attribution, cohort analysis, and campaign-level reporting tools
- Experience with major ad platforms (e.g., Google Ads, Meta Ads Manager, TikTok Ads, Apple Search Ads)
- Excellent communication skills and ability to work cross-functionally with creative, product, and data teams
- Comfort operating in a fast-moving environment with frequent testing and iteration
Nice to have
- Experience marketing a subscription or freemium consumer product
- Familiarity with mobile app attribution platforms (e.g., Appsflyer, Branch)
- Experience with SQL or BI tools for independent data analysis