Growth Marketing Manager

Web Design Awards is looking for a Growth Marketing Manager to drive awareness, traffic, and qualified demand across both sides of our marketplace — designers and studios submitting work for judging, and teams looking to hire based on award-winning proof. This role owns growth strategy end-to-end, from acquisition channels to funnel optimization to reporting on what's actually moving the needle.

What you'll do

• Build and execute growth marketing campaigns to increase submissions from designers/studios and briefs from hiring teams
• Own acquisition channels such as SEO, email, paid, content, and partnerships, testing and scaling what performs
• Analyze funnel performance and conversion rates across the site, identifying opportunities to improve signup, submission, and match rates
• Manage and grow the email subscriber base, including newsletter strategy and lifecycle campaigns
• Collaborate with content and editorial teams to promote winners, rankings, and rubric-driven storytelling that supports organic growth
• Set up and monitor tracking, dashboards, and KPIs to report on growth initiatives to leadership

What we're looking for

• 3-5+ years of experience in growth marketing, performance marketing, or a similar demand generation role
• Proven track record of running multi-channel campaigns and improving conversion metrics
• Strong analytical skills with experience in tools such as Google Analytics, SQL, or similar reporting/BI platforms
• Experience with SEO, email marketing platforms, and A/B testing methodologies
• Excellent written communication skills, with the ability to translate data into clear recommendations
• Comfort working in a fast-moving, metrics-driven environment with some ambiguity

Nice to have

• Experience marketing a two-sided marketplace or platform
• Familiarity with the design, creative agency, or B2B services space
• Experience with marketplace or directory-style products where trust and credibility drive conversion