Job description
ABA Rank is an independent, transparent index of Applied Behavior Analysis software and providers, helping clinics, agencies, and buyers find and compare vendors across categories like practice management, billing, staffing, and marketing. We're hiring a Marketing Manager to help build awareness of the platform and grow the audience of ABA providers and buyers who rely on it.
What you'll do
- Plan and execute marketing campaigns across channels (email, content, paid, organic search, social) to grow awareness among ABA clinics, providers, and vendors
- Own the marketing calendar and coordinate with design, content, and product stakeholders to ship campaigns on time
- Track and report on campaign performance, using data to prioritize what to scale and what to cut
- Manage relationships with any external agencies, freelancers, or contractors supporting marketing execution
- Develop messaging and positioning for key audience segments, including clinics, vendors, and coaches using the platform
- Collaborate with leadership to set marketing goals, budgets, and quarterly priorities
What we're looking for
- 4+ years of marketing experience, with at least 1-2 years in a management or lead role
- Proven track record running multi-channel campaigns and reporting on measurable results
- Strong writing and editing skills, with the ability to adapt tone across formats and audiences
- Comfortable working with analytics tools to track performance and make data-informed decisions
- Experience managing budgets, vendors, or outside agencies
- Excellent project management skills and ability to juggle multiple concurrent initiatives
Nice to have
- Experience marketing to healthcare, behavioral health, or B2B directory/marketplace audiences
- Familiarity with SEO and content marketing strategy
- Experience with CRM or marketing automation platforms