Job descriptionFull Time
LandEarly is an auto-apply tool that helps job seekers get their applications in front of recruiters within minutes of a role going live, tailoring resumes and cover letters while keeping the applicant in control before anything is submitted. We're hiring a Lifecycle / Email Marketing Manager to own the email and lifecycle channels that turn signups into active, retained users of the product.
What you'll do
- Own the end-to-end lifecycle marketing strategy across email (and other owned channels) to drive activation, engagement, and retention
- Build, test, and optimize automated lifecycle flows such as onboarding, activation nudges, re-engagement, and upgrade/upsell campaigns
- Segment users based on behavior and product usage to deliver relevant, timely messaging
- Partner with product and design to identify lifecycle moments worth automating and to improve the user journey
- Define and report on key lifecycle metrics (open rates, click rates, conversion, retention) and turn insights into action
- Run a consistent testing roadmap (A/B and multivariate) to continuously improve messaging, timing, and targeting
What we're looking for
- 3+ years of experience in lifecycle, CRM, or email marketing, ideally at a consumer or subscription product company
- Hands-on experience with a modern email/lifecycle platform (e.g., Braze, Iterable, Customer.io, or similar)
- Strong analytical skills - comfortable pulling and interpreting data to guide decisions
- Excellent copywriting and messaging instincts, with an eye for tone and audience
- Experience building segmentation and triggered/automated campaigns from scratch
- Track record of running structured experiments and translating results into roadmap priorities
Nice to have
- Experience in a subscription or freemium SaaS business
- Familiarity with SQL or basic data querying
- Experience working closely with product and growth teams