Digital PR Specialist

Outlink AI is looking for a Digital PR Specialist to help drive earned media coverage and editorial link placements that support our clients' or company's link building and SEO goals. This role blends media relations savvy with a sharp eye for newsworthy angles, working closely with journalists and publications to secure high-authority coverage and placements.

What you'll do

• Identify and pitch relevant journalists, editors, and publications for coverage, quotes, and link placements
• Respond to and manage journalist requests (e.g., via platforms like Qwoted, HARO, or similar) within tight deadlines
• Craft compelling, newsworthy pitch angles and story hooks tailored to each outlet and reporter
• Build and maintain relationships with media contacts across relevant industries
• Monitor coverage results, track link placements, and report on campaign performance
• Collaborate with SEO, content, and outreach teams to align digital PR efforts with broader link building strategy

What we're looking for

• 2+ years of experience in digital PR, media relations, communications, or a related outreach role
• Proven track record of securing earned media coverage or backlinks from reputable publications
• Excellent written communication skills, with the ability to craft concise, compelling pitches
• Strong understanding of what makes a story or angle newsworthy to different types of outlets
• Comfortable working with deadlines and managing multiple pitches or requests simultaneously
• Familiarity with SEO fundamentals, including domain authority, do-follow links, and link quality signals

Nice to have

• Experience using journalist request platforms such as Qwoted or HARO
• Background pitching in a specific vertical (e.g., fintech, SaaS, tech, or consumer)
• Familiarity with outreach or PR tools and CRM systems for tracking media relationships