Growth Marketing Manager

Outlink AI is looking for a Growth Marketing Manager to drive customer acquisition and expansion for our automated link-building platform. This role owns the growth marketing funnel end to end - from generating qualified pipeline among in-house SEO/growth teams and agencies, to improving conversion through the free trial and into paid plans. You'll work closely with product, sales, and leadership to turn insight about our customers into repeatable, measurable growth programs.

What you'll do

• Plan and execute multi-channel growth campaigns (paid, email, content, lifecycle) to drive trial signups and paid conversions
• Own and optimize the free-trial funnel, identifying drop-off points and running experiments to improve activation and conversion
• Partner with product and design to run structured A/B tests across landing pages, onboarding, and pricing pages
• Build and maintain dashboards to track CAC, conversion rates, retention, and campaign ROI
• Develop messaging and positioning for distinct segments, such as in-house SEO teams versus agencies
• Manage marketing automation and CRM workflows to support lead nurturing and lifecycle marketing

What we're looking for

• 4+ years of experience in growth marketing, performance marketing, or demand generation, ideally at a B2B SaaS company
• Proven track record designing and running experiments that measurably improved acquisition or conversion metrics
• Strong analytical skills, comfortable working in analytics and attribution tools to make data-driven decisions
• Hands-on experience with paid acquisition channels, email/lifecycle marketing, and CRM or marketing automation platforms
• Excellent written communication skills for crafting campaign copy, landing pages, and positioning
• Comfortable working in a fast-moving, resource-constrained environment and owning outcomes independently

Nice to have

• Experience marketing to SEO, marketing, or agency audiences
• Familiarity with product-led growth motions and free-trial-to-paid conversion strategies
• Experience with SQL or BI tools for self-serve reporting