Job Summary
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Work with the Communications to plan and schedule posts, pulling information from various sources on campus to create posts for varied audiences.
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Strengthen and protect LASER’s brand and image online. Ensure all LASER social media pages and posts maintain brand standards.
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Timely respond in the voice of LASER to questions and/or comments on posts.
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Work with the Communication Team to develop social media content based on LASER news stories and other events within the university.
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Timely engage with network members as need arises and also when questions are posted and sent to LASER website and social media accounts.
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Take direction from other LASER staff members on social media components of integrated marketing projects.
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Experiment with alternative ways to leverage social media activities.
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Consistently monitor activity on all LASER social media presences and elevate PR concerns to leadership.
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Analyze social media metrics to report and make recommendations on upcoming posts and engage with the audience.
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Review calendar of events throughout LASER to schedule posts accordingly.
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Research peer and other institutions to review what others are doing through social media to enhance knowledge generation and sharing while allowing for inclusivity.
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Monitor trends and applications in social media tools, and appropriately apply that knowledge to increase use of social media at LASER.
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Administrative duties as assigned.
Education
Experience
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Experience in content creation for social media platforms - especially Instagram, Twitter, Facebook and LinkedIn.
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Experience with current social media platforms and ability to professionally customize messages for various audiences.
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Ability to work with social media monitoring software (Hootsuite, UberVu, TweetDeck).
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Self-starter with demonstrated experience working on multiple projects; learning from supervisors and collaboration with the entire communications team.
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Skilled in digital photography for creating visual posts on social media profiles is helpful.
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Ability to write/edit posts in a clear and concise manner when reposting existing university stories in shortened online format.
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Ability to create short summaries while posting information on social media.
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Strong organizational skills, managing processes under deadlines.
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Team player with ability to work collaboratively with office colleagues.
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Ability to undertake/execute any other related duties assigned.