Social Media Strategist

Date Posted: 09/10/2026
Req ID: 50123
Faculty/Division: UofT Mississauga
Department: UTM:Office of Communications
Campus: University of Toronto Mississauga (UTM)
Position Number: 00055777
Existing Vacancy: Yes

Description:

About us:

U of T Mississauga—the second largest campus of Canada’s top-ranked university and the only research university in Ontario’s booming Peel Region—is one of the world’s great catalysts of human potential.

Our employee community hums with the energy of 3,400 faculty, librarians and staff, who power our campus with curiosity, connection and care. We work together to spark life-changing research and innovation, make an indelible mark on the world by building equitable cities and societies, enable healthy lives, create a sustainable future and ignite entrepreneurship. Above all, we prioritize student success, and seek to give our 16,500 students the lift of a lifetime through learning and discovery. We love to open opportunities available nowhere else for our community to achieve their ambitions and make their unique contributions to Canada and the world.

This work all comes together on a spectacularly green campus, alongside the Missinihe-ziibi (Trusting Creek or Credit River), where we seek to honour truth, reciprocity and reconciliation on the traditional land of the Huron-Wendat, Seneca and the Mississaugas of the Credit First Nation. We’re thrilled to welcome those who want to learn more about us and to be part of what we do.

Your opportunity:

The Office of Communications and Public Affairs is the proactive voice of the University of Toronto Mississauga. It handles all broad-based marketing initiatives on campus including branding, visual identity standards and advertising. Working collaboratively and strategically with academic and administrative units across the campus as well as with our community partners and media, we enhance understanding and support of U of T Mississauga nationally and internationally.

The Communications and Public Affairs team seeks a Social Media Strategist with the passion and skills to develop creative, engaging, timely and effective social media content that supports the campus’s strategic communications objectives. Reporting to the Managing Editor, this individual will create and coordinate multimedia-rich content for the central UTM social media accounts, monitor and report on social media activity, and help identify emerging opportunities to increase follower and engagement metrics. This individual will act as a campus resource, handle competing deadlines, oversee work-study students and build strong relationships with internal and external colleagues.

Term end date approximately- December 2027

Qualified internal employees interested in a secondment or developmental assignment are encouraged to apply.

This is a hybrid position Monday- Friday 8:45AM- 5:00PM requiring a minimum of three (3) days per week in the office. The successful candidate must be able to attend the workplace more frequently when required for business or operational purposes.

Your responsibilities will include:

• Disseminating information via social media
• Keeping well-informed on social media trends, technologies and best practices
• Preparingschedules for the release of pre-planned social media content and campaigns
• Tracking and monitoring social media analytics
• Advising on strategies to maximize social media presence and growth
• Designing graphic elements for digital and online media
• Assisting with emergency communications (snow closures, etc.)
• Conducting photography and/or videography shoots

Essential Qualifications:

• Bachelor's Degree or acceptable combination of equivalent experience.
• Minimum 4 years of experience with launching, overseeing and monitoring branded institutional social media channels.
• Proficiency with all relevant social media platforms (e.g. Instagram, Twitter, Facebook, Tik Tok, etc.)
• Familiarity with workflow management software (e.g. Asana, Sprout Social, etc.)
• Proficiency with design platforms (e.g. Adobe Creative Suite, Canva, etc.)
• Proficiency with social media audio/video production and collaboration
• Proficiency with social media analytics and interpretation
• Familiar with online media management platforms (e.g. digital media banks, YouTube, etc.)

Assets (Nonessential):

• Familiarity with post-secondary environment is an asset

To be successful in this role you will be:

• Adaptable
• Articulate
• Communicator
• Meticulous
• Proactive
• Team player

Closing Date: 09/18/2026, 11:59PM ET
Employee Group: USW 
Appointment Type: Budget - Term 
Schedule: Full-Time
Pay Scale Group & Hiring Zone:  
USW Pay Band 11 -- $76,577. with an annual step progression to a maximum of $97,928. Pay scale and job class assignment is subject to determination pursuant to the Job Evaluation/Pay Equity Maintenance Protocol. 
Job Category: Communication/Media/Public Relations

Lived Experience Statement
Candidates who are members of Indigenous, Black, racialized and 2SLGBTQ+ communities, persons with disabilities, and other equity deserving groups are encouraged to apply, and their lived experience shall be taken into consideration as applicable to the posted position.

Job descriptions are available upon request for internal applicants.