Job descriptionFull Time
Wanderlust App is a travel planning platform that uses grounded AI to build day-by-day itineraries from real city and cost data, runs trips offline on the ground via Trip Mode, and lets travelers share and discover trips through a public /explore feed. We're looking for a Growth Marketing Manager to drive user acquisition and lifecycle marketing as we grow our free and Pro user base.
What you'll do
- Own growth marketing strategy across paid and organic channels to drive app installs, sign-ups, and Pro upgrades
- Design, launch, and analyze A/B tests across onboarding, activation, and conversion funnels
- Build and manage lifecycle and retention campaigns (email, push, in-app) to increase engagement and reduce churn
- Partner with product and design to identify and remove friction in the free-to-Pro upgrade path
- Track, report, and forecast key growth metrics (CAC, LTV, activation rate, conversion rate) and present findings to leadership
- Manage relationships with external agencies, ad platforms, and analytics vendors as needed
What we're looking for
- 3+ years of experience in growth or performance marketing, ideally at a consumer app or subscription product
- Strong analytical skills with hands-on experience in tools like Google Analytics, Mixpanel, Amplitude, or similar
- Proven track record running and interpreting A/B tests and funnel experiments
- Experience with paid acquisition channels (Meta, Google, TikTok, or similar) and organic growth tactics
- Excellent written and verbal communication skills, comfortable presenting data-driven recommendations
- Familiarity with subscription/freemium business models and conversion optimization
Nice to have
- Experience marketing a travel, lifestyle, or consumer social product
- Familiarity with SQL or data querying for self-serve analysis
- Experience with lifecycle/CRM tools such as Braze, Iterable, or Customer.io