We are seeking a Senior SEO & AEO to lead holistic search strategy across our client portfolio. This individual will drive performance across traditional SEO, AEO, and AI-powered search experiences. The ideal candidate understands how search has evolved beyond rankings- into entities, AI Overviews, generative search, and full-SERP ownership, and can translate that evolution into business growth.
This contractor will work cross-functionally with internal teams and client stakeholders to develop and execute advanced search strategies that drive visibility, authority, and measurable ROI.
Information Security Responsibilities
- Promote and enforce awareness of key information security practices, including acceptable use of information assets, malware protection, and password security protocols
- Identify, assess, and report security risks, focusing on how these risks impact the confidentiality, integrity, and availability of information assets
- Understand and evaluate how data is stored, processed, or transmitted, ensuring compliance with data privacy and protection standards (GDPR, CCPA, etc.)
- Ensure data protection measures are integrated throughout the information lifecycle to safeguard sensitive information
Roles & Responsibilities
- Lead holistic search strategy development including traditional SEO, AEO, and AI search optimization to drive full-funnel growth.
- Develop strategies to capture and optimize for AI Overviews, Featured Snippets, People Also Ask, zero-click search experiences, and conversational queries.
- Drive entity-based optimization strategies to strengthen brand authority and knowledge graph presence.
- Partner with content and digital teams to align SEO strategy with E-E-A-T best practices.
- Optimize content and technical implementations for AI-driven search environments including generative search engines and large language model (LLM) discovery platforms.
- Develop structured data and schema strategies to enhance visibility in rich results, AI summaries, and enhanced SERP features.
- Monitor evolving search engine algorithms and AI search trends, proactively adjusting strategy to maintain competitive advantage.
- Establish processes for measuring AI search visibility and zero-click performance impact.
- Perform and present comprehensive technical, content, competitive, local, and app SEO audits.
- Develop SEO functional specifications for technical enhancements, partnering with developers to implement, QA, and UAT updates.
- Conduct advanced keyword, topic cluster, and entity research to inform scalable content strategies.
- Identify opportunities for content optimization, consolidation, pruning, and authority building.
- Collaborate closely with paid search, analytics, UX, product, and development teams to drive integrated search performance.
- Present insights and recommendations to internal and client stakeholders, translating complex SEO and AI-search concepts into business-focused outcomes.
- Align search strategies with broader omnichannel marketing and digital transformation initiatives.
- Take a data-driven approach to measuring SEO and AEO ROI across core business KPIs.
- Develop reporting frameworks that account for traditional traffic, zero-click engagement, SERP feature ownership, and AI search visibility.
- Leverage automation tools, APIs, AI workflows, and advanced Excel or scripting capabilities to improve efficiency and scalability.
- Use reporting and visualization platforms to communicate performance insights and strategic opportunities.
- Manage project timelines and deliverables within project management systems (e.g., JIRA), ensuring deadlines and quality standards are met.
- Operate effectively in a contractor capacity, managing priorities across multiple accounts while maintaining strategic clarity and execution rigor.
Preferred Qualifications
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Bachelor’s degree in Marketing, Advertising, Computer Science, Information Technology, or a related field.
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3+ years of experience driving SEO performance for enterprise or large-scale brands; agency experience preferred.
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Demonstrated success leading both traditional SEO and AEO initiatives in AI-driven search environments.
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Deep understanding of:
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AI Overviews and generative search experiences
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Structured data and schema implementation
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Entity-based optimization and knowledge graph strategy
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E-E-A-T frameworks and authority-building strategies
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Experience with leading SEO platforms such as SEMrush, Ahrefs, Google Search Console, Screaming Frog, Lumar (DeepCrawl), Yext, Lighthouse, and Google Business Profile.
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Familiarity with AI-powered workflows, automation tools, APIs, and advanced data analysis techniques.
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Experience collaborating across internal teams and external stakeholders to deliver measurable results within defined timelines and budgets.
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Strong analytical mindset with the ability to translate complex data into actionable insights and business recommendations.
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Excellent communication skills with experience presenting to senior stakeholders and client leadership teams.
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