Marketing Specialist

Cadence ABA is an agentic clinical platform for ABA practices — clinicians talk through sessions and Cadence structures the data, tracks mastery, and drafts billable documentation, so BCBAs and RBTs can stay present with the children they serve. We're looking for a Marketing Specialist to help tell that story to clinics and clinicians and support the team's go-to-market efforts.

What you'll do

• Plan and execute marketing campaigns across email, social, and web to build awareness among ABA clinics and clinicians
• Write and edit copy for the website, landing pages, email nurture sequences, and social posts
• Support content creation, including blog posts, case studies, and product announcements
• Track campaign performance and report on key marketing metrics to inform future efforts
• Coordinate with product and clinical teams to keep messaging accurate and grounded in how the product actually works
• Manage marketing calendars, assets, and vendor relationships as needed

What we're looking for

• 2+ years of experience in a marketing role, ideally in B2B, healthtech, or SaaS
• Strong writing skills with the ability to translate product features into clear, benefit-driven messaging
• Comfort working with marketing tools such as email platforms, CRM/marketing automation software, and analytics dashboards
• Ability to manage multiple projects and deadlines independently
• Experience collaborating cross-functionally with product, sales, or clinical/subject-matter teams
• Detail-oriented, with sound judgment about accuracy and compliance-sensitive messaging

Nice to have

• Experience marketing to healthcare, clinical, or behavioral health audiences
• Familiarity with HIPAA-adjacent or compliance-conscious industries
• Experience with SEO, paid campaigns, or marketing analytics tools