About Us
At Cloudflare, we are on a mission to help build a better Internet. Today the company runs one of the world’s largest networks that powers millions of websites and other Internet properties for customers ranging from individual bloggers to SMBs to Fortune 500 companies. Cloudflare protects and accelerates any Internet application online without adding hardware, installing software, or changing a line of code. Internet properties powered by Cloudflare all have web traffic routed through its intelligent global network, which gets smarter with every request. As a result, they see significant improvement in performance and a decrease in spam and other attacks. Cloudflare was named to Entrepreneur Magazine’s Top Company Cultures list and ranked among the World’s Most Innovative Companies by Fast Company.
At Cloudflare, we’re not looking for people who wait for a polished roadmap; we’re looking for the builders who see the cracks in the Internet that everyone else has simply learned to live with. We value candidates who have the instinct to spot a "normalized" problem and the AI-native curiosity to create a solution using the latest tools. Our culture is built on iteration, leveraging AI to ship faster today to make it better tomorrow, while ensuring that every improvement, no matter how small, is shared across the team to lift everyone up. If you’re the type of person who values curiosity over bureaucracy, and that AI is a partner in solving tough problems to keep the Internet moving forward, you’ll fit right in.
Available Locations
- Netherlands
About the Role
Senior Sales Director – Enterprise, Benelux
Drive Growth. Build Elite Teams. Lead with Operational Rigor.
This isn’t just a quota-carrying leadership role—it’s a rare opportunity to architect a premier enterprise sales engine for Cloudflare in the Benelux region. Reporting directly to the Area VP, you’ll lead both our Named and Major Accounts teams in the Netherlands, driving strategy, hiring top talent, and scaling revenue while preserving the high-performance culture we’re known for.
This role is for builders and strategic sparring partners, not maintainers. We are looking for an entrepreneurial leader who thrives in rapidly changing, hyper-growth environments and brings intense operational rigor to the team. You are a modern leader—someone who understands how to leverage AI tools to analyze data for coaching, accelerate the sales process, and help reps tailor highly contextual business proposals to every customer's unique needs. You will lead from the front, designing GTM strategies, running tight qualification frameworks, and helping your team see new perspectives to unlock complex enterprise deals.
Responsibilities
What You’ll Own
- Bring Operational Rigor & Scale – Instill execution excellence across the team by embedding frameworks like MEDDPICC deeply into the sales cycle, ensuring accurate forecasting, and driving high-velocity pipeline generation.
- Be the Ultimate Deal Sparring Partner – Act as a strategic sounding board for your team. Regularly review account plans, challenge assumptions, help reps see blind spots, and actively coach them on navigating complex, multi-stakeholder enterprise deals.
- Drive the Programmable Enterprise Playbook – Empower your team to disrupt rigid, checklist-driven RFP cycles by changing the narrative. You will coach reps to position Cloudflare not just as a standard vendor, but as an agile, programmable platform. While we deliver market-leading security and performance out of the box, our true differentiation is programmability. Help your team show Benelux CIOs and CTOs that instead of waiting months in a legacy vendor's engineering queue for a feature request, their teams can write code natively on Cloudflare to seamlessly tailor our services to their exact environment from day one.
- Drive Modern Sales Innovation – Equip and guide the team to leverage modern AI tools to accelerate the sales cycle—using data-driven insights for sharp coaching, and employing AI to hyper-tailor business proposals to specific customer challenges.
- Build & Scale a Team of A-Players – Recruit, onboard, and develop enterprise sellers who consistently exceed quota, while helping them build a strong internal network across Cloudflare's global organization.
- Craft & Own the Market – Define the enterprise playbook for the Benelux, from territory design to C-suite engagement, leveraging your existing local network to accelerate market footprint.
Desirable Skills, Knowledge, and Experience
Your Superpowers
- Proven Enterprise Sales Leader – 7+ years of experience managing and scaling teams in cloud, cybersecurity, or enterprise infrastructure, ideally backed by a strong existing network in the Benelux market.
- Operational Rigor & MEDDPICC Expert – Deeply operational and process-driven; you know how to run a predictable enterprise forecast and use qualification frameworks to inspect and elevate deals.
- The Strategic Coach – A passion for deal strategy and people development. You don't just manage KPIs; you get into the trenches to help reps reframe value and build complex business cases.
- High-Level Architectural & Platform Literacy – Fluency in modern cloud infrastructure and an understanding of why the industry is moving from rigid appliances to programmable edge networks. You can confidently grasp how Zero Trust architectures, Cloud Networking (SASE/SD-WAN), application security, and edge programmability impact an enterprise's strategy. You don't need to write code, but you know how to talk to a CISO or CTO about the power of native custom development vs. legacy vendor engineering lines.
- Tech-Forward & Adaptable – Forward-thinking about how technology can optimize sales. You understand how to use AI and data analytics to drive better decision-making, speed up deal velocity, and personalize client engagement.
- Hyper-Growth Mindset – You thrive in fast-paced, fluid environments, possess a bias toward action, and love solving unstructured challenges.
- Language & Mobility – Fluent in Dutch and English; able to travel within EMEA as needed.
Why You’ll Love Cloudflare
- Impact at Scale – Help the world’s largest organizations protect and accelerate their networks.
- Massive Market Momentum – We sit at the intersection of cybersecurity, networking, and performance—three of tech’s fastest-growing categories, now accelerated by the massive demand for secure AI infrastructure.
- Latest & Greatest AI Tools and models at Your Fingertips – We don't just advocate for the AI revolution; we power it and live it. You and your team will be fully equipped with the absolute best-in-class AI tools and productivity platforms to eliminate admin work, optimize your coaching framework, and supercharge your GTM velocity.
- Culture of Builders – We value autonomy, creativity, collaboration, operational excellence, and purpose-driven work.
Compensation
For Netherlands based hires: Estimated annual salary is between €248,000 - €341,000.
This role is eligible to earn incentive compensation under Cloudflare’s Sales Compensation Plan. The estimated annual salary range includes the on-target incentive compensation that may be attained in this role under the Sales Compensation Plan.
Equity
This role is eligible to participate in Cloudflare’s equity plan.
What Makes Cloudflare Special?
We’re not just a highly ambitious, large-scale technology company. We’re a highly ambitious, large-scale technology company with a soul. Fundamental to our mission to help build a better Internet is protecting the free and open Internet.
Project Galileo: Since 2014, we've equipped more than 2,400 journalism and civil society organizations in 111 countries with powerful tools to defend themselves against attacks that would otherwise censor their work, technology already used by Cloudflare’s enterprise customers--at no cost.
Athenian Project: In 2017, we created the Athenian Project to ensure that state and local governments have the highest level of protection and reliability for free, so that their constituents have access to election information and voter registration. Since the project, we've provided services to more than 425 local government election websites in 33 states.
1.1.1.1: We released 1.1.1.1 to help fix the foundation of the Internet by building a faster, more secure and privacy-centric public DNS resolver. This is available publicly for everyone to use - it is the first consumer-focused service Cloudflare has ever released. Here’s the deal - we don’t store client IP addresses never, ever. We will continue to abide by our privacy commitment and ensure that no user data is sold to advertisers or used to target consumers.
Sound like something you’d like to be a part of? We’d love to hear from you!
Please note that applicants who progress to the offer stage of the interview process may be asked to attend an in-person interview within one of the Cloudflare Offices or Cloudflare Hubs. More details about this will be available at that stage of the interview process.
This position may require access to information protected under U.S. export control laws, including the U.S. Export Administration Regulations. Please note that any offer of employment may be conditioned on your authorization to receive software or technology controlled under these U.S. export laws without sponsorship for an export license.
Cloudflare is proud to be an equal opportunity employer. We are committed to providing equal employment opportunity for all people and place great value in both diversity and inclusiveness. All qualified applicants will be considered for employment without regard to their, or any other person's, perceived or actual race, color, religion, sex, gender, gender identity, gender expression, sexual orientation, national origin, ancestry, citizenship, age, physical or mental disability, medical condition, family care status, or any other basis protected by law. We are an AA/Veterans/Disabled Employer.
Cloudflare provides reasonable accommodations to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job. Examples of reasonable accommodations include, but are not limited to, changing the application process, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment. If you require a reasonable accommodation to apply for a job, please contact us via e-mail at hr@cloudflare.com or via mail at 101 Townsend St. San Francisco, CA 94107.