Lifecycle Email Marketing Manager

Elite Hockey HQ is looking for a Lifecycle / Email Marketing Manager to own the customer communication strategy that guides athletes from first free sign-up through paid subscription and long-term engagement. You'll build and optimize the automated email and lifecycle programs that help hockey players get the most out of the training platform, driving activation, retention, and upgrades from the free tier to the Athlete Plan.

What you'll do

• Design, build, and continuously optimize lifecycle email flows across onboarding, activation, engagement, win-back, and upgrade/renewal journeys
• Partner with product and growth teams to identify key user moments and translate them into targeted, automated messaging
• Own the email marketing calendar, including newsletters, product announcements, and promotional campaigns
• Segment the user base and personalize messaging based on behavior, plan tier, and lifecycle stage
• Analyze campaign performance (open rates, click rates, conversion, churn impact) and report on lifecycle program health
• Run A/B tests on subject lines, content, timing, and send cadence to improve key metrics

What we're looking for

• 3+ years of experience in lifecycle, CRM, or email marketing, ideally for a subscription or app-based product
• Hands-on experience with an email/marketing automation platform (e.g., Klaviyo, Braze, Iterable, or similar)
• Strong understanding of segmentation, personalization, and behavioral triggers
• Comfort working with data to analyze funnel and retention metrics and turn insights into action
• Excellent copywriting and editing skills, with the ability to write clear, engaging lifecycle content
• Experience collaborating cross-functionally with product, design, and growth teams

Nice to have

• Experience marketing to a sports, fitness, or athletic performance audience
• Familiarity with freemium-to-paid subscription conversion strategies
• Basic HTML/CSS skills for email template customization