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The same principles built into our products are reflected in how our team works: we embrace AI as a core productivity multiplier, with all team members expected to incorporate AI into their daily workflows to drive efficiency, innovation, and impact. GitLab is where careers accelerate, innovation flourishes, and every voice is valued. Our high-performance culture is driven by our values and continuous knowledge exchange, enabling our team members to reach their full potential while collaborating with industry leaders to solve complex problems. Co-create the future with us as we build technology that transforms how the world develops software.
*Fortune 500® is a registered trademark of Fortune Media IP Limited, used under license. Claim based on GitLab data. Fortune 100 refers to the top 20% ranked companies in the 2025 Fortune 500 list, published in June 2025. Fortune and Fortune Media IP Limited are not affiliated with, and do not endorse products or services of GitLab.
An overview of this role
As Growth Senior Product Manager, you'll own GitLab's self-serve product journey end-to-end, from a visitor's first interaction with GitLab.com through trial, activation, and paid conversion. Software demand is expanding fast in the agentic era, and self-serve is one of the highest-leverage paths for GitLab to capture it. You'll consolidate acquisition, activation, and monetization into a single connected experience, and use experimentation and product data to compound growth across the full funnel.
Key Responsibilities
- Own the self-serve journey end-to-end, spanning signup, trial, activation, and monetization
- Use product usage and event data to identify high-impact, well-scoped growth opportunities, and run a continuous test-and-learn cadence across the funnel
- Partner with Engineering, Design, and Data counterparts to scope, sequence, and ship experiments, surfacing cross-functional dependencies early in each initiative
- Define success metrics for each initiative, and connect roadmap decisions directly to customer and revenue outcomes
- Operate with a small, autonomous team, owning your roadmap and the outcomes it produces
Required Qualifications
- Experience in product management, ideally owning a self-serve or product-led growth funnel end-to-end
- Strong technically: you understand how software is built, packaged, deployed, and operated
- Strong analytical skills, SQL proficiency, and a hypothesis-driven approach to product decisions
- Well versed in experimentation and A/B testing, with a track record of shipping frequent, measurable product improvements
- Comfortable working directly with production usage and event data
- Highly independent and pragmatic, with a strong bias for action
- Excellent written and spoken English, and comfort working async in a distributed team
Preferred Qualifications
- Experience with common growth frameworks, including acquisition loops, activation loops, and product-qualified leads (PQLs)
- Prior experience at a Product-Led Growth company
- Experience with GitLab, Git, or Git workflows
- Experience building developer tools or DevOps products
- Experience engaging with customers in a B2B setting
About the Growth team
GitLab's Growth team makes it easier for teams to discover value and become efficient within the GitLab platform, working across the product experience so that adopting and using GitLab is as easy as possible. Growth Product Managers help grow GitLab's customer base by improving signup, trial, and activation experiences.
How GitLab Supports Full-Time Employees
- Benefits to support your health, finances, and well-being
- Flexible Paid Time Off
- Team Member Resource Groups
- Equity Compensation & Employee Stock Purchase Plan
- Growth and Development Fund
- Parental Leave
Please note that we welcome interest from candidates with varying levels of experience; many successful candidates do not meet every single requirement. Additionally, studies have shown that people from underrepresented groups are less likely to apply to a job unless they meet every single qualification. If you're excited about this role, please apply and allow our recruiters to assess your application.
Country Hiring Guidelines: GitLab hires new team members in countries around the world. All of our roles are remote, however some roles may carry specific location-based eligibility requirements. Our Talent Acquisition team can help answer any questions about location after starting the recruiting process.
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GitLab is proud to be an equal opportunity workplace and is an affirmative action employer. GitLab’s policies and practices relating to recruitment, employment, career development and advancement, promotion, and retirement are based solely on merit, regardless of race, color, religion, ancestry, sex (including pregnancy, lactation, sexual orientation, gender identity, or gender expression), national origin, age, citizenship, marital status, mental or physical disability, genetic information (including family medical history), discharge status from the military, protected veteran status (which includes disabled veterans, recently separated veterans, active duty wartime or campaign badge veterans, and Armed Forces service medal veterans), or any other basis protected by law. GitLab will not tolerate discrimination or harassment based on any of these characteristics. See also GitLab’s EEO Policy and EEO is the Law. If you have a disability or special need that requires accommodation, please let us know during the recruiting process.