Conversion Rate Optimization Specialist

Higglo Digital is an ABA and behavioral-health marketing agency that runs search, AI visibility (GEO), CRO, UX, web development, and digital PR as one integrated growth engine — accountable to qualified inquiries, not vanity rankings. We're hiring a Conversion Rate Optimization Specialist to own the conversion layer of that engine: turning qualified traffic into booked consultations for ABA and behavioral-health providers.

What you'll do

• Design, build, and analyze A/B and multivariate tests across service pages, intake forms, and key decision moments
• Partner with UX and web development to identify friction points in the intake and consultation-booking journey
• Translate site analytics, heatmaps, session recordings, and funnel data into prioritized, testable hypotheses
• Build and maintain conversion funnel reporting, tracking inquiry-to-consult conversion rates over time
• Collaborate with SEO, GEO, and content teams to ensure top-of-funnel traffic lands on pages built to convert
• Present test results, wins, and losses clearly to internal stakeholders and clients, with clear next-step recommendations

What we're looking for

• 2+ years of hands-on CRO experience, ideally in an agency or client-facing environment
• Proven track record designing and running A/B/multivariate tests using tools such as Google Optimize alternatives, VWO, Optimizely, or similar
• Strong command of analytics platforms (GA4, heatmapping/session-recording tools like Hotjar or Microsoft Clarity)
• Comfort with statistical significance, sample sizing, and interpreting test results honestly, including inconclusive ones
• Experience optimizing forms, landing pages, and multi-step conversion funnels
• Clear written and verbal communication skills for presenting findings to non-technical stakeholders

Nice to have

• Experience in healthcare, behavioral health, or another high-trust, compliance-sensitive vertical
• Familiarity with HIPAA-conscious data handling and measurement practices
• Working knowledge of SEO/GEO fundamentals and how conversion work fits into a broader discovery-to-intake funnel