Conversion Copywriter

Higglo Digital is an ABA and behavioral-health marketing agency that runs search, AI visibility (GEO), CRO, UX, web development, and digital PR as one integrated growth engine rather than six separate retainers. We're hiring a Conversion Copywriter to write the words that turn qualified visits into booked consultations across service pages, intake forms, and the decision moments that matter most to caregivers.

What you'll do

• Write and optimize copy for service pages, landing pages, intake forms, and follow-up sequences aimed at increasing conversion rate
• Partner with CRO and UX teammates to test headlines, calls-to-action, form copy, and page structure, using data to inform revisions
• Translate clinical and technical information about ABA and behavioral health services into clear, trustworthy copy for caregivers making high-stakes decisions
• Develop messaging frameworks and voice guidelines that stay consistent across service lines and locations
• Collaborate with SEO/GEO and content teams to ensure copy supports search and AI-answer-engine visibility without sacrificing conversion intent
• Analyze copy performance (form completions, drop-off, consult bookings) and iterate based on results

What we're looking for

• 3+ years of experience writing direct-response or conversion-focused copy, ideally for lead-generation or intake-driven businesses
• A portfolio demonstrating measurable improvements in conversion metrics tied to your copy
• Strong understanding of CRO principles, A/B testing, and how copy interacts with page design and UX
• Ability to write clearly and empathetically about sensitive, high-trust topics (healthcare, behavioral health, or similar regulated categories a plus)
• Comfort working cross-functionally with designers, UX researchers, and SEO/content specialists
• Excellent editing skills and attention to detail across long-form and short-form copy

Nice to have

• Experience writing for healthcare, ABA, or behavioral-health brands
• Familiarity with SEO or GEO best practices as they relate to on-page copy
• Experience with form and funnel analytics tools