Job descriptionFull Time
Higglo Digital is an ABA and behavioral-health marketing agency that runs SEO, GEO, digital PR, CRO, UX, and web development as one integrated growth engine rather than six separate retainers. We're hiring a Link Building Specialist to strengthen the authority and digital PR layer that feeds our clients' search and AI visibility.
What you'll do
- Build and execute link acquisition strategies (outreach, guest posting, digital PR placements, resource link building, broken link building) to grow domain authority for client sites
- Identify and prospect high-quality, relevant link opportunities within the ABA and behavioral-health space and adjacent industries
- Write and personalize outreach campaigns to editors, bloggers, journalists, and site owners to secure earned placements
- Monitor, track, and report on link building campaigns, including link velocity, referring domains, and anchor text distribution
- Audit existing backlink profiles to identify toxic links, gaps, and competitive opportunities
- Collaborate with the SEO, content, and digital PR teams to align link building efforts with broader authority-building and entity-clarity goals
What we're looking for
- 2+ years of hands-on experience in link building, digital PR, or off-page SEO
- Proven track record of securing high-quality, relevant backlinks through manual outreach
- Strong written communication skills for outreach emails and pitches
- Familiarity with SEO and backlink tools such as Ahrefs, Moz, SEMrush, or similar
- Understanding of link quality signals (domain authority, relevance, anchor text, follow vs. nofollow)
- Highly organized, able to manage multiple outreach campaigns and track results consistently
Nice to have
- Experience with link building or digital PR in healthcare, behavioral health, or another trust-sensitive industry
- Familiarity with HARO/Qwoted-style journalist outreach or digital PR placements
- Basic understanding of how AI answer engines (ChatGPT, Perplexity, Gemini) surface and cite sources