Email Marketing Specialist

Higglo Digital is an ABA and behavioral-health marketing agency that runs SEO, GEO, CRO, UX, web development, and digital PR as one integrated growth engine, accountable to qualified inquiries rather than rankings or activity reports. We're hiring an Email Marketing Specialist to build and manage the email programs that nurture leads and referral partners through the intake funnel, working alongside our search, content, and conversion teams.

What you'll do

• Plan, write, and execute email campaigns (newsletters, nurture sequences, promotional and lifecycle sends) that support lead generation and intake conversion goals
• Build and maintain automated email workflows and drip sequences using a marketing automation or ESP platform
• Segment and manage subscriber lists to ensure relevant, well-targeted messaging
• Write and edit email copy and subject lines, and coordinate with designers on templates and layout
• A/B test subject lines, content, send times, and calls to action, and report on open rates, click-through rates, and conversion metrics
• Monitor deliverability, list hygiene, and compliance with email regulations (CAN-SPAM, CASL, GDPR as applicable)

What we're looking for

• 2+ years of hands-on experience running email marketing campaigns, ideally in an agency or B2B/B2C growth environment
• Proficiency with at least one major ESP or marketing automation platform (e.g., HubSpot, Klaviyo, Mailchimp, ActiveCampaign, or similar)
• Strong, clear writing skills and comfort adapting tone across audiences and campaign types
• Working knowledge of email deliverability best practices, list segmentation, and basic HTML/CSS for email templates
• Analytical mindset with experience interpreting campaign performance data and turning it into optimization decisions
• Familiarity with CRM systems and how email fits into a broader lead-nurture or intake funnel

Nice to have

• Experience marketing to a healthcare, clinical, or other high-trust/regulated audience
• Familiarity with marketing automation integrations tied to SEO or CRO programs
• Basic design skills for building or refining email templates