Marketing Analyst

Higglo Digital is an ABA and behavioral-health marketing agency that runs SEO, GEO, CRO, UX, web development, and digital PR as one integrated growth engine rather than separate retainers, holding itself accountable to qualified inquiries and pipeline rather than rankings alone. We're looking for a Marketing Analyst to help us track, measure, and interpret performance across this multi-discipline engine and turn data into clear recommendations for the team.

What you'll do

• Monitor and report on key performance metrics across SEO, GEO, CRO, and paid or organic channels, including impressions, conversions, and pipeline indicators
• Build and maintain dashboards and reports that track campaign and client performance against goals
• Analyze website traffic, user behavior, and conversion funnel data to identify trends and opportunities
• Partner with SEO, content, CRO, and web development teams to translate data into actionable insights
• Support client reporting by compiling performance narratives backed by data
• Conduct competitive and market research to inform strategy across accounts

What we're looking for

• 1-3 years of experience in a marketing analytics, digital marketing, or data-focused role
• Proficiency with analytics platforms such as Google Analytics, Google Search Console, or similar tools
• Comfort working with spreadsheets and data visualization tools (Excel, Google Sheets, Looker Studio, or similar)
• Strong analytical and communication skills, with the ability to translate data into clear recommendations
• Familiarity with SEO, CRO, or digital marketing fundamentals
• Detail-oriented with strong organizational skills and the ability to manage multiple accounts or projects

Nice to have

• Experience working at a marketing or digital agency
• Familiarity with SQL or other data querying tools
• Exposure to healthcare, behavioral health, or another regulated or trust-sensitive industry