Marketing Operations Specialist

Higglo Digital is an ABA and behavioral-health marketing agency that runs SEO, GEO (generative engine optimization), CRO, UX, web development, and digital PR as one integrated growth engine rather than six separate retainers, with a team measured on qualified inquiries rather than rankings. We're looking for a Marketing Operations Specialist to be the connective tissue across these disciplines — keeping campaigns, reporting, tooling, and workflows running smoothly so the team can stay focused on client outcomes.

What you'll do

• Own and optimize marketing workflows across SEO, GEO, CRO, UX, web development, and PR teams so work moves through the pipeline without bottlenecks
• Build and maintain reporting dashboards that track campaign performance, keyword growth, conversions, and other client-facing metrics
• Manage marketing systems and tools (CRM, analytics platforms, project management software), including integrations, data hygiene, and permissions
• Support campaign execution by coordinating timelines, deliverables, and handoffs between strategists, writers, developers, and designers
• Document and continuously improve internal processes, playbooks, and SOPs as the team scales its service delivery
• Partner with account and analytics teams to ensure client reporting is accurate, timely, and consistent across accounts

What we're looking for

• 2+ years of experience in marketing operations, marketing coordination, or a similar cross-functional marketing support role
• Hands-on experience with marketing and analytics tools such as Google Analytics, CRM platforms, and project management software (e.g., Asana, Monday, ClickUp)
• Strong organizational skills and comfort managing multiple workstreams and deadlines across several disciplines at once
• Working knowledge of SEO, digital PR, CRO, or web development workflows, even if you haven't specialized in any single one
• Excellent written communication skills, with the ability to translate data into clear updates for both internal teams and clients
• Comfort working in a fast-moving, detail-oriented environment where accuracy and process matter

Nice to have

• Experience working at a marketing or growth agency serving multiple clients
• Familiarity with SEO/GEO reporting concepts (keyword tracking, AI citation monitoring, organic traffic analysis)
• Experience in healthcare, behavioral health, or another high-trust, compliance-sensitive industry