Media Relations Manager

Higglo Digital is the ABA and behavioral health marketing agency that runs SEO, GEO, CRO, UX, web development, and digital PR as a single growth engine, accountable to qualified inquiries rather than vanity rankings or activity reports. We're hiring a Media Relations Manager to lead the digital PR and earned media discipline that builds authority and trust signals for our behavioral health clients.

What you'll do

• Build and execute media relations strategies that earn coverage, mentions, and backlinks for ABA and behavioral health clients
• Develop and maintain relationships with journalists, editors, and industry publications relevant to healthcare and behavioral health
• Draft press releases, pitches, bylines, and media kits that position client brands as category authorities
• Coordinate with the SEO, GEO, and content teams to align earned media efforts with search and AI visibility goals
• Track, report, and analyze media placements, share of voice, and earned mention performance against agreed outcomes
• Manage timelines and priorities across multiple client accounts and media campaigns simultaneously

What we're looking for

• 4+ years of experience in media relations, public relations, or communications, ideally agency-side
• Proven track record of securing earned media placements and building journalist relationships
• Strong written communication skills, including experience drafting press releases and pitches
• Comfort working with data to report on media performance and tie it back to broader marketing outcomes
• Ability to manage multiple client relationships and competing deadlines
• Familiarity with healthcare, behavioral health, or other trust-sensitive industries is a plus

Nice to have

• Experience working in or with ABA, healthcare, or behavioral health organizations
• Familiarity with how earned media and digital PR intersect with SEO and generative AI search visibility
• Existing relationships with healthcare, business, or trade press