HireAIScore operates an independent directory that scores AI hiring vendors against a published rubric tied to the EU AI Act, Colorado AI Act, NYC Local Law 144, and Illinois HB 3773. We're hiring a Marketing Manager to build and lead the marketing function that gets this research and rubric in front of the people who need it: HR leaders, compliance teams, and vendors themselves.
What you'll do
- Own the marketing strategy and calendar across content, email, and organic channels to grow awareness of the directory and its rankings
- Translate rigorous, technical research (rubric scores, methodology explainers, regulatory analysis) into clear content for a non-specialist audience
- Plan and execute launches for new rankings, rubric updates, and editorial features
- Manage and grow the site's audience-facing tools and free resources to drive qualified traffic
- Track performance metrics across channels and report on what's driving growth
- Coordinate with editorial and research staff to ensure marketing materials accurately reflect scoring methodology and findings
What we're looking for
- 4+ years of marketing experience, ideally in B2B, SaaS, media, or a research/analyst-style business
- Strong writing skills, with the ability to make technical or regulatory subject matter accessible without oversimplifying it
- Experience owning a marketing calendar end to end, from planning through execution and reporting
- Comfort working closely with subject-matter experts (editorial, research, or policy teams) to keep content accurate
- Working knowledge of core marketing channels: email, content/SEO, and organic social
- Data-driven approach to measuring and reporting on marketing performance
Nice to have
- Familiarity with AI governance, HR tech, or regulatory/compliance topics
- Experience marketing to a B2B or enterprise audience
- Background writing about or working with rubric-based or ratings-driven products