Job descriptionFull Time
Outlink AI is looking for a Lifecycle / Email Marketing Manager to own the strategy and execution of our lifecycle communications - guiding prospects and customers through onboarding, activation, retention, and expansion via email and related channels. You'll work closely with product, growth, and marketing to design campaigns that drive engagement and revenue while keeping deliverability and sender reputation healthy.
What you'll do
- Design, build, and optimize lifecycle email flows (onboarding, activation, retention, win-back, upsell) across the customer journey
- Own the email marketing calendar and coordinate campaign sends with product and growth priorities
- Segment audiences and personalize messaging based on user behavior, plan tier, and engagement signals
- Set up and monitor A/B tests to improve open rates, click-through rates, and conversion at each lifecycle stage
- Track deliverability, inbox placement, and sender reputation, and troubleshoot issues as they arise
- Report on key lifecycle metrics (activation rate, retention, churn, email-driven revenue) and share insights with stakeholders
What we're looking for
- 3+ years of experience in lifecycle marketing, email marketing, or CRM marketing, ideally at a B2B SaaS company
- Hands-on experience with an ESP or marketing automation platform (e.g., Customer.io, Braze, HubSpot, Iterable, or similar)
- Strong understanding of email deliverability fundamentals, segmentation, and list hygiene
- Comfortable writing and editing copy, or briefing copywriters, for lifecycle campaigns
- Data-driven approach to testing and reporting, with proficiency in analyzing campaign performance
- Excellent project management skills and ability to work cross-functionally with product, growth, and design
Nice to have
- Experience marketing to SEO, growth, or agency audiences
- Familiarity with product-led growth or free-trial-to-paid conversion funnels
- Experience with SQL or BI tools for deeper campaign analysis