HelloFresh is at a category-defining moment, and this role sits at the center of it. As we accelerate product innovation and sharpen our marketing across a portfolio of leading brands, we're looking for an insights leader who can be the customer's voice in the room where decisions get made.
The Manager of US Consumer Insights will work directly alongside our Product and GM teams to shape what we build, how we position it, and how we know it's working, across any or all of our primary brands: HelloFresh, Factor, Green Chef, and EveryPlate. If you're energized by translating consumer questions into clear direction, and you want your research to actually move a roadmap, this is the role.
What You'll Do
You'll be a research lead across our US brand portfolio, HelloFresh, Factor, Green Chef, and EveryPlate, partnering closely with Product Managers and GMs to design and execute studies that drive real decisions, not just decks.
- Own the research agenda for US product innovation, from whitespace and macro trend identification through NPD pipeline research, concept testing, and post-launch assessment
- Act as a strategic copilot to GMs, Product Managers, and Marketing leads, helping translate business objectives into sharp research questions and actionable insights
- Partner across Product, Culinary, and Marketing to understand cross-functional context and ensure insights reflect the full customer picture
- Design creative, right-sized research approaches that balance quality and speed
- Synthesize across data sources, primary research, behavioral data, competitive signals, and deliver recommendations, not just findings
- Champion the consumer voice in executive presentations and cross-functional reviews, with clear storytelling that earns a seat at the table
Who You Are
Customer-obsessed, not just research-savvy. You think of customers as human beings, not respondents. You're curious about their lives and can help us see our products through their eyes.
Analytical with a "so what" instinct. You move fluidly between qualitative and quantitative data, find the signal in the noise, and lead with the implication, not just the finding.
A confident communicator at every level. You can run a working session with a product team in the morning and present to senior leadership in the afternoon. You write and speak in plain language, not research jargon.
Strategically grounded. You understand that insights don't exist in a vacuum. You connect findings to business context, competitive dynamics, and what it means for the roadmap.
Collaborative and direct. You build trust with stakeholders quickly, solicit hard feedback, and give it back constructively.
Adaptable and fast. You thrive in ambiguity and know how to move quickly without sacrificing rigor. You've had to make judgment calls on methodology under a deadline, and you've been right more often than not.
What You Bring
- 5–7 years of experience in consumer, product, or marketing research
- Fluency across qualitative and quantitative methods, you know when to use what and why
- Strong command of research design: you can walk a stakeholder through a methodology discussion and come out with their confidence
- A track record of turning insights into action, not just reports
- Bonus: Experience in CPG, D2C, FoodTech, or Retail
What You'll Get
- Competitive salary & 401(k) with company match that vests immediately
- 16 weeks of paid parental leave and a generous PTO policy
- Health, dental, and vision coverage effective on your first day
- Significant discount on HelloFresh, Factor, Green Chef, EveryPlate, and Pet's Table subscriptions (up to 85% off)
- Company-sponsored events and Employee Resource Groups
- A collaborative, mission-driven environment where insights actually drive decisions
Location & Reporting
This role reports to the Director, US Consumer Insights, within the North American Meal Kit team. It's a hybrid position with the option to work from our Chicago, IL; Boulder, CO; or New York, NY office.