Job descriptionFull Time
Migaru AI builds an AI-native CRM that reads a sales team's email, calendar and calls to keep the customer record current automatically — logging conversations, flagging stalled deals, and drafting follow-ups for review. We're hiring a Lifecycle / Email Marketing Manager to own the email and lifecycle marketing motion that nurtures trial users, onboards new customers, and drives expansion and retention across the customer journey.
What you'll do
- Design, build and continuously optimize lifecycle email programs across trial activation, onboarding, engagement, upsell and win-back
- Own the end-to-end execution of campaigns: segmentation, copywriting briefs, scheduling, QA and deployment
- Define and monitor key lifecycle metrics (open, click, conversion, churn) and report on program performance
- Partner with product and customer success to understand user behavior and translate it into targeted messaging triggers
- Run A/B and multivariate tests on subject lines, send times, content and journeys to improve results
- Maintain email deliverability, list hygiene, and compliance with email marketing regulations (CAN-SPAM, GDPR, etc.)
What we're looking for
- 3+ years of experience in lifecycle, retention, or email marketing, ideally at a SaaS or B2B software company
- Hands-on experience with a marketing automation or CRM platform (e.g. HubSpot, Marketo, Customer.io, Braze, or similar)
- Strong analytical skills with the ability to interpret funnel and engagement data to inform strategy
- Excellent writing and editing skills, with an eye for clear, concise customer-facing copy
- Experience building and managing multi-step, trigger-based customer journeys
- Comfortable working cross-functionally with product, sales and customer success teams
Nice to have
- Experience marketing to sales or revenue teams
- Familiarity with SQL or basic data querying for segmentation
- Background in a product-led growth or free-trial SaaS model