Link Building Specialist

Outlink AI is looking for a Link Building Specialist to drive high-quality outreach campaigns that earn editorial links for our clients (or our own site's) target pages. This role sits at the intersection of SEO strategy and outreach execution - you'll identify link-worthy prospects, craft compelling personalized pitches, and manage relationships with site owners, editors, and journalists to secure placements that move the needle on domain authority and organic visibility.

What you'll do

• Identify and vet link building prospects based on relevance, domain authority, and content fit
• Write and personalize outreach pitches that reference each prospect's own content for a genuine, specific hook
• Manage outreach campaigns end-to-end, including timed follow-ups and reply handling
• Negotiate placement terms (anchor text, contextual links, guest post details) with site contacts
• Monitor and verify that secured links go live and remain live over time
• Track campaign performance and report on links earned, response rates, and domain quality metrics

What we're looking for

• Proven experience in link building, digital PR, or SEO outreach
• Strong written communication skills with the ability to craft personalized, non-templated pitches
• Working knowledge of SEO fundamentals, including domain authority, anchor text strategy, and do-follow vs. no-follow links
• Familiarity with identifying spam networks, PBNs, and low-quality link sources
• Comfort managing outreach volume across email tools and tracking systems
• Detail-oriented approach to monitoring placement status and campaign metrics

Nice to have

• Experience responding to journalist source requests (e.g., HARO, Qwoted, or similar platforms)
• Familiarity with Google Search Console or similar SEO monitoring tools
• Experience working with or managing multiple client accounts or brands simultaneously