Paid Ads Specialist

Outlink AI is looking for a Paid Ads Specialist to build and manage paid acquisition campaigns that drive qualified leads and trial signups. This is an opportunity to own paid media strategy for a fast-moving SaaS product, working closely with marketing and growth teammates to turn ad spend into measurable pipeline.

What you'll do

• Plan, launch, and optimize paid campaigns across channels such as Google Ads, LinkedIn, and Meta
• Manage budgets and bids to hit target CPA, ROAS, and pipeline goals
• Write and test ad copy, creative briefs, and landing page variants in partnership with design and content
• Monitor campaign performance daily and make data-driven adjustments to targeting, budget, and creative
• Build and maintain reporting dashboards to track spend, conversion rates, and channel-level ROI
• Collaborate with growth and product teams to align paid campaigns with trial and free-trial conversion goals

What we're looking for

• 2+ years of hands-on experience managing paid search and/or paid social campaigns
• Proven track record of managing ad budgets and optimizing toward CPA/ROAS targets
• Comfort with campaign platforms such as Google Ads Manager, LinkedIn Campaign Manager, and Meta Ads Manager
• Strong analytical skills, including comfort with spreadsheets and basic reporting/analytics tools
• Clear written communication for ad copy and internal reporting
• Experience running campaigns for a B2B SaaS or software product

Nice to have

• Experience with conversion rate optimization or landing page testing
• Familiarity with attribution and analytics tools (e.g., GA4, HubSpot, or similar)
• Background running paid campaigns for a subscription or trial-based product