Outlink AI is looking for a Search Engine Optimization Specialist to support the strategy and quality standards behind our automated link-building platform. In this role, you'll bring hands-on SEO expertise to guide how we identify link-building opportunities, evaluate site quality, and measure the impact of earned placements - working closely with our product and outreach systems to make sure every link pursued is genuinely worth earning.
What you'll do
- Develop and refine SEO strategies for link building, including target page and anchor text selection
- Evaluate prospective linking sites for relevance, authority, and quality
- Monitor search rankings, organic traffic, and backlink profiles to measure the impact of link-building campaigns
- Set and adjust quality thresholds, tactics, and guardrails used to guide automated outreach
- Analyze competitor backlink profiles and identify new link-building opportunities
- Report on campaign performance and translate SEO data into clear recommendations
What we're looking for
- 2+ years of hands-on experience in SEO, with a focus on link building or digital PR
- Strong understanding of domain authority, spam signals, and link quality evaluation
- Familiarity with SEO tools such as Ahrefs, SEMrush, Moz, or Google Search Console
- Analytical mindset with the ability to interpret ranking and traffic data
- Excellent written communication skills for evaluating and shaping outreach messaging
- Comfort working with data dashboards and campaign reporting
Nice to have
- Experience working with or evaluating marketing automation or outreach tools
- Background in agency-side SEO or client-facing link-building programs
- Familiarity with editorial or digital PR processes (e.g., HARO, Qwoted)
