Content Strategist

Higglo Digital is an ABA and behavioral health marketing agency that runs SEO, GEO (generative engine optimization), CRO, UX, web development, and digital PR as one integrated growth engine rather than six separate retainers, with an explicit focus on turning search and AI visibility into qualified inquiries and booked consults. We're looking for a Content Strategist to own the content layer of that engine — shaping how ABA and behavioral-health brands are discovered, understood, and trusted across both traditional search and AI answer engines like ChatGPT, Perplexity, and Gemini.

What you'll do

• Build and manage content strategies and editorial roadmaps that support SEO and GEO goals across multiple client accounts
• Conduct keyword, topic, and entity research to identify content opportunities that drive organic visibility and AI citation
• Write, edit, and brief content across service pages, blog articles, and authority-building assets tailored to trust-heavy buying journeys
• Collaborate with SEO, digital PR, CRO, and UX teammates to ensure content supports the full funnel, from discovery through intake conversion
• Analyze content performance (impressions, rankings, AI mentions, conversions) and iterate strategy based on results
• Maintain consistent brand voice and messaging standards across client accounts and content types

What we're looking for

• 3+ years of experience in content strategy, SEO content, or content marketing, ideally at an agency
• Strong writing and editing skills with the ability to adapt tone and voice across multiple client brands
• Working knowledge of SEO fundamentals (keyword research, on-page optimization, content briefs) and familiarity with how AI answer engines surface and cite content
• Experience building content calendars and managing multiple projects or client accounts simultaneously
• Comfort working with data to inform content decisions and report on outcomes, not just activity
• Excellent collaboration skills for working cross-functionally with SEO, PR, CRO, and UX teams

Nice to have

• Experience writing for healthcare, behavioral health, or other high-trust, regulated industries
• Familiarity with generative engine optimization (GEO) concepts and AI search visibility
• Experience with content tools for SEO research, project management, and analytics reporting