Content Writer

Higglo Digital is an ABA and behavioral-health marketing agency that runs SEO, GEO (generative engine optimization), CRO, UX, web development, and digital PR as one integrated growth engine for autism and behavioral health providers. We're hiring a Content Writer to create the written content that powers this system — service pages, blog and resource content, and authority-building material aimed at caregivers, referral partners, and care teams researching ABA and behavioral health services.

What you'll do

• Write SEO- and GEO-optimized content (service pages, blog posts, resource guides, FAQs) for ABA and behavioral-health clients
• Translate clinical and operational information into clear, trustworthy content for caregivers making high-stakes care decisions
• Collaborate with SEO/GEO strategists to align content with keyword targets, entity clarity, and topical authority goals
• Partner with UX and CRO teammates to write conversion-focused copy for intake forms, landing pages, and decision moments
• Support digital PR efforts with contributed articles, expert commentary, and earned-media content
• Maintain consistent tone, accuracy, and compliance-conscious language across multiple client accounts

What we're looking for

• Proven experience writing SEO-driven content, ideally in healthcare, behavioral health, or another trust-heavy, regulated industry
• Strong research skills and comfort writing about clinical or technical subject matter for a lay audience
• Understanding of on-page SEO fundamentals (keyword usage, structure, internal linking) and familiarity with how AI answer engines (ChatGPT, Perplexity, Gemini) surface content
• Excellent editing and proofreading skills with a track record of shipping polished copy on deadline
• Ability to manage multiple client voices and content calendars simultaneously

Nice to have

• Direct experience writing about ABA therapy, autism services, or behavioral health
• Experience writing for multi-location or multi-service-line healthcare brands
• Familiarity with HIPAA-conscious content and compliance considerations in healthcare marketing