SEO Specialist

Higglo Digital is an ABA and behavioral-health marketing agency that runs SEO, GEO (generative engine optimization), CRO, UX, web development, and digital PR as one integrated growth engine rather than separate retainers, with a focus on turning search and AI visibility into qualified inquiries for its clients. We're hiring a Local SEO Specialist to own and grow local search performance for a portfolio of behavioral-health and ABA client accounts.

What you'll do

• Manage and optimize Google Business Profiles and other local listings across multiple client locations, including categories, services, photos, posts, and Q&A
• Build and maintain consistent NAP (name, address, phone) data across directories, citations, and aggregators
• Conduct local keyword research and develop location-specific landing pages and content in coordination with the content and web teams
• Monitor and improve local pack and map rankings, tracking performance against visibility and inquiry-based goals
• Audit and resolve technical local SEO issues such as duplicate listings, schema markup gaps, and citation inconsistencies
• Support review generation and reputation management strategies for multi-location client brands

What we're looking for

• 2+ years of hands-on experience in local SEO, ideally agency-side or managing multiple client/location accounts
• Demonstrated experience with Google Business Profile management and local citation/listing tools (e.g., Moz Local, BrightLocal, Yext, or similar)
• Working knowledge of local search ranking factors, schema markup, and multi-location SEO strategy
• Comfort analyzing performance data in Google Analytics, Google Search Console, and rank-tracking tools to report on local visibility and inquiry impact
• Strong written communication skills for local content and listing copy
• Ability to manage multiple client accounts and locations simultaneously with attention to detail

Nice to have

• Experience in healthcare, behavioral health, or another high-trust, regulated vertical
• Familiarity with generative engine optimization (GEO) or optimizing for AI answer engines like ChatGPT, Perplexity, and Gemini
• Experience with multi-location or franchise-style SEO programs