Paid Media Manager

Higglo Digital is a marketing agency built specifically for ABA and behavioral health providers, running SEO, GEO (AI search optimization), CRO, UX, web development, and digital PR as one integrated system focused on driving qualified inquiries rather than vanity metrics. We're hiring a Paid Media / PPC Manager to build out and own paid acquisition as a complementary channel to our organic and AI-visibility work, helping behavioral health operators fill their pipeline with qualified caregiver and referral inquiries.

What you'll do

• Plan, launch, and manage paid search and paid social campaigns (Google Ads, Meta, and other relevant platforms) for behavioral health and ABA clients
• Own campaign budgets, bidding strategy, and pacing to hit qualified-inquiry and cost-per-acquisition targets
• Build and continuously refine keyword lists, ad copy, audience segments, and landing page targeting in coordination with the CRO/UX team
• Monitor performance daily, run A/B tests on creative and landing experiences, and report on pipeline impact rather than surface-level clicks or impressions
• Partner with SEO, GEO, and content teams to align paid efforts with organic and AI-visibility strategy so channels reinforce each other
• Stay current on platform changes, privacy/tracking shifts, and healthcare advertising policies that affect campaign compliance and measurement

What we're looking for

• 4+ years of hands-on experience managing paid search and paid social campaigns, ideally with meaningful budgets under direct management
• Deep working knowledge of Google Ads and Meta Ads Manager, including conversion tracking, audience building, and bid strategy
• Strong analytical skills with comfort in GA4 or similar analytics platforms, and the ability to tie ad spend directly to pipeline and revenue outcomes
• Experience writing and testing ad copy, and collaborating with design/CRO teams on landing page performance
• Clear, direct communication skills for reporting results to both internal teams and client stakeholders

Nice to have

• Experience advertising in healthcare, behavioral health, or another high-trust, compliance-sensitive vertical
• Familiarity with HIPAA-conscious tracking and measurement practices
• Experience managing paid media across multiple client accounts simultaneously