SEO Analyst

Higglo Digital is a marketing agency built specifically for ABA and behavioral health operators, running SEO, GEO (generative engine optimization), CRO, UX, web development, and digital PR as one integrated growth engine rather than separate retainers. We're hiring an SEO Analyst to help drive the search and AI-visibility side of that engine, working across technical SEO, on-page optimization, and search performance for our clients.

What you'll do

• Conduct keyword research, competitive analysis, and search landscape audits to identify growth opportunities
• Perform technical SEO audits covering site architecture, crawlability, indexation, and Core Web Vitals
• Optimize on-page elements (titles, meta descriptions, headers, internal linking, schema markup) across client sites
• Track, analyze, and report on organic performance metrics including rankings, impressions, traffic, and conversions
• Collaborate with content, PR, and web development team members to align SEO recommendations with broader growth initiatives
• Monitor algorithm updates and search/AI-engine trends and translate them into actionable client recommendations

What we're looking for

• Experience with SEO auditing and analytics tools such as Google Search Console, Google Analytics, Ahrefs, SEMrush, or Screaming Frog
• Solid understanding of technical SEO fundamentals: site structure, crawl budget, structured data, page speed
• Ability to interpret data and translate findings into clear, prioritized recommendations
• Strong written communication skills for client-facing reporting and documentation
• Comfort working across multiple client accounts and disciplines in a fast-moving agency environment

Nice to have

• Familiarity with generative engine optimization (GEO) concepts and how AI answer engines like ChatGPT, Perplexity, or Gemini surface and cite sources
• Experience in healthcare, behavioral health, or another high-trust, compliance-sensitive vertical
• Basic knowledge of HTML/CSS or working with development teams on technical SEO fixes