SEO Content Writer

Higglo Digital is an ABA and behavioral-health marketing agency that runs SEO, GEO (generative engine optimization), digital PR, CRO, UX, and web development as one integrated growth engine rather than six separate retainers. We're hiring an SEO Content Writer to produce the search- and AI-optimized content that fuels this engine for our behavioral-health clients.

What you'll do

• Write and optimize service pages, blog posts, resource guides, and landing pages targeted at ABA and behavioral-health search intent
• Research keywords and topic clusters, and translate them into content briefs and outlines that support both traditional search and AI answer engines (ChatGPT, Perplexity, Gemini)
• Collaborate with SEO strategists to align content with on-page technical requirements and entity/topical authority goals
• Edit and refine content for clarity, accuracy, tone, and search performance across multiple client accounts
• Partner with digital PR and CRO/UX teammates to ensure content supports earned-media placements and converts qualified visits into inquiries
• Track content performance against rankings, organic impressions, and AI citation/mention metrics, and revise based on results

What we're looking for

• 2+ years of experience writing SEO-focused content, ideally for healthcare, behavioral health, or another trust-sensitive, regulated industry
• Strong command of on-page SEO fundamentals: keyword research, search intent, internal linking, meta content
• Demonstrated ability to write clearly and persuasively for both search engines and human readers, including caregivers and clinical decision-makers
• Familiarity with content's role in AI/generative search visibility (GEO) is a plus
• Comfortable managing multiple client voices and content calendars simultaneously
• Strong editing skills and attention to factual accuracy, especially for sensitive healthcare topics

Nice to have

• Experience writing for ABA, autism services, or broader behavioral-health/healthcare marketing
• Familiarity with SEO tooling (e.g., Ahrefs, Semrush, Google Search Console)
• Experience collaborating with digital PR teams on earned-media content angles