SEO Specialist

Higglo Digital is an integrated growth system built specifically for ABA and behavioral health brands, combining SEO, GEO (generative engine optimization), CRO, UX, web development, and digital PR into one accountable engine focused on qualified pipeline rather than vanity metrics. We're hiring an SEO Specialist to help drive the search and content strategy that anchors this system, working across technical SEO, content, and local search for behavioral health clients.

What you'll do

• Conduct keyword research and search-intent mapping to inform content strategy across client accounts
• Perform technical SEO audits covering crawlability, site architecture, Core Web Vitals, and schema markup
• Develop and optimize on-page content, internal linking structures, and structured data to improve organic visibility
• Manage local SEO efforts including Google Business Profile optimization, category mapping, and location page strategy for multi-location clients
• Monitor organic performance using analytics and search console tools, translating data into actionable recommendations
• Collaborate with content, CRO, and web development teams to ensure SEO best practices are embedded across the funnel

What we're looking for

• Demonstrated experience in SEO, including both technical and content-driven optimization
• Proficiency with SEO tools such as Google Search Console, Ahrefs, SEMrush, or similar platforms
• Solid understanding of on-page and off-page ranking factors, schema markup, and site structure best practices
• Experience with local SEO tactics for multi-location or service-area businesses
• Strong analytical skills with the ability to interpret organic performance data and report on impact
• Clear written and verbal communication skills for client-facing and cross-functional collaboration

Nice to have

• Familiarity with generative engine optimization (GEO) and how AI assistants like ChatGPT, Gemini, or Perplexity surface and cite content
• Experience working with healthcare, behavioral health, or other trust-heavy, regulated industries
• Exposure to CRO or UX principles as they relate to organic landing pages and intake flows