SEO Specialist

Migaru AI builds an AI-native CRM that reads a sales team's email, calendar and calls, automatically keeps account and deal records current, and takes over work like follow-up drafting, meeting prep and pipeline generation. We're hiring an SEO Specialist to grow our organic presence as we compete in a crowded CRM and sales-tooling market, helping prospective customers find Migaru when they're researching alternatives to traditional CRMs, outreach tools and prospecting data providers.

What you'll do

• Own the end-to-end SEO strategy, including keyword research, content planning, on-page optimization and technical SEO audits
• Partner with content and product marketing to create and optimize pages that target high-intent searches, including comparison and alternative-to content
• Conduct competitive analysis to identify ranking opportunities against other CRM, outreach and sales-tooling vendors
• Monitor site health, crawlability and indexation, and work with engineering to resolve technical SEO issues
• Track rankings, organic traffic and conversion metrics, and report on the impact of SEO initiatives
• Build and manage a backlink strategy, including outreach and digital PR efforts

What we're looking for

• Proven track record improving organic search rankings and traffic for a B2B SaaS or software product
• Hands-on experience with SEO tools such as Ahrefs, SEMrush, Google Search Console and Google Analytics
• Solid understanding of technical SEO, including site architecture, structured data, page speed and crawl budget
• Experience writing or briefing SEO-optimized content, including comparison and landing pages
• Comfortable working cross-functionally with content, product and engineering teams
• Strong analytical skills and comfort pulling and interpreting your own data

Nice to have

• Experience with SEO in a competitive, comparison-driven category (e.g., CRM, sales tools, SaaS)
• Familiarity with programmatic SEO or scaled content approaches
• Basic HTML/CSS knowledge for diagnosing on-page issues