Data Analyst

Higglo Digital is an ABA and behavioral-health marketing agency that runs SEO, GEO, CRO, UX, web development, and digital PR as one integrated growth engine, accountable to qualified inquiries rather than rankings. We're hiring a Data Analyst to own reporting and measurement across our search and AI-visibility programs, turning GA4, Google Search Console, and related data sources into clear insight on what's driving qualified pipeline for our clients.

What you'll do

• Build and maintain dashboards and reports in GA4 to track organic traffic, engagement, and conversion performance across client accounts
• Monitor and analyze Google Search Console data to surface keyword, impression, click-through, and indexing trends
• Partner with SEO, GEO, and CRO team members to translate raw analytics into actionable recommendations
• Set up and QA tracking, goals, and events to ensure clean, reliable data across client properties
• Investigate and explain traffic or ranking anomalies, tying them back to campaign or algorithm changes
• Prepare recurring and ad hoc performance reports for internal teams and client-facing deliverables

What we're looking for

• Hands-on experience with GA4 and Google Search Console in a professional setting
• Solid understanding of core SEO metrics and how organic search performance is measured
• Comfort working with data in spreadsheets (Excel or Google Sheets); SQL or a BI tool is a plus
• Strong attention to detail and ability to spot data quality issues before they affect reporting
• Clear written communication skills for translating data into insights non-analysts can act on
• Ability to manage multiple client accounts and reporting cycles simultaneously

Nice to have

• Experience with Looker Studio or similar dashboarding tools
• Familiarity with tag management platforms such as Google Tag Manager
• Prior experience in an agency setting supporting multiple clients