Job description
Higglo Digital builds integrated growth systems for ABA and behavioral health brands — wiring SEO, GEO, CRO, UX, web development, and digital PR into one engine that compounds organic acquisition into qualified pipeline. We're hiring a GEO (Generative Engine Optimization) Specialist to help brands get cited and recommended inside ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews.
What you'll do
- Research and map how AI assistants and generative search engines discover, interpret, and cite brands within a given category.
- Design and implement structured content, schema markup, and data feeds that help LLMs ground answers in trustworthy, well-organized sources.
- Run prompt-and-page experiments to test and improve placement across generative and traditional search results.
- Track and report on citation performance monthly across ChatGPT, Gemini, Perplexity, and AI Overviews.
- Collaborate with SEO, content, and web development teams to ensure technical and editorial work supports AI discoverability.
- Stay current on the evolving mechanics of generative engines, LLM retrieval methods, and AI search ranking factors.
What we're looking for
- Experience with SEO, content strategy, or technical marketing, with specific exposure to GEO or AI-search optimization.
- Working knowledge of schema markup, structured data, and how LLMs consume and cite web content.
- Comfort with experimentation — designing tests, reading results, and iterating quickly.
- Strong analytical skills and comfort working with citation-tracking or search-visibility tools.
- Clear written communication for both client-facing reporting and cross-team collaboration.
Nice to have
- Experience in a regulated or trust-heavy industry such as healthcare, behavioral health, or professional services.
- Familiarity with entity SEO, knowledge graphs, or structured data at scale.
- Prior experience working within an agency or consultancy managing multiple client engagements.