Job description
Higglo Digital is an integrated growth system built specifically for ABA and behavioral health brands, combining SEO, GEO, CRO, UX, web development, and digital PR into one accountable engine — not a stack of separate retainers. We're hiring a Growth Strategist to help plan, coordinate, and optimize the growth roadmaps we run for our clients across these six disciplines, keeping every engagement focused on qualified pipeline rather than vanity metrics.
What you'll do
- Build and manage growth roadmaps that sequence SEO, GEO, CRO, UX, PR, and web development work against a client's pipeline goals
- Analyze funnel and campaign performance data to identify where inquiries are being won or lost, and recommend next steps
- Partner with SEO, content, CRO, and web teams to prioritize initiatives and resolve competing priorities on the roadmap
- Translate performance data (traffic, conversions, AI citation rates, inquiry volume) into clear, client-ready narratives and recommendations
- Monitor competitive and category trends in ABA and behavioral health marketing to inform strategy adjustments
- Own client-facing reporting rhythms, ensuring strategy recommendations are grounded in the metrics that matter — qualified inquiries, not rankings or impressions
What we're looking for
- 3+ years of experience in growth marketing, performance marketing, or a similar cross-channel strategy role
- Demonstrated ability to read and act on funnel, SEO, and conversion data to shape strategy
- Experience coordinating across multiple marketing disciplines (SEO, paid, CRO, content, PR, or web) toward a shared outcome
- Strong written and verbal communication skills, including comfort presenting strategy and results to clients or stakeholders
- Comfortable working in a fast-moving, metrics-driven environment with minimal hand-holding
- Familiarity with analytics tooling (e.g., GA4, Search Console, or similar) and reporting workflows
Nice to have
- Experience marketing in healthcare, behavioral health, or another trust-heavy, regulated vertical
- Familiarity with generative engine optimization (AI search visibility) as an emerging discipline
- Experience working with or managing intake/lead-conversion funnels