GEO Specialist

Migaru AI builds an AI-native CRM that reads a sales team's email, calendar and calls to keep accounts, contacts and deals current automatically, cutting down on manual data entry. We're hiring a GEO / AI Visibility Specialist to help ensure Migaru is discoverable and well-represented across AI-powered search and answer engines (ChatGPT, Perplexity, Google AI Overviews, and similar), as more buyers research CRM and sales tools through conversational AI rather than traditional search.

What you'll do

• Monitor and analyze how Migaru AI and its products appear in AI-generated answers, chatbots, and generative search results
• Develop and execute strategies to improve visibility and accuracy of brand mentions in AI-driven search and recommendation engines
• Research and apply emerging best practices in generative engine optimization (GEO), distinct from traditional SEO
• Create and optimize structured content, schema markup, and authoritative source material that AI models are likely to draw from
• Collaborate with content, product marketing, and SEO teams to align messaging across traditional and AI-driven channels
• Track competitor presence in AI search results and report on share-of-voice trends over time

What we're looking for

• Experience in SEO, content strategy, or digital marketing, with specific exposure to generative engine optimization or AI search visibility
• Strong understanding of how large language models retrieve, summarize, and cite information
• Familiarity with structured data, schema markup, and technical content optimization
• Analytical mindset with experience using SEO and analytics tooling to measure visibility and impact
• Excellent written communication skills for producing clear, authoritative content
• Comfort working in a fast-moving environment with evolving best practices

Nice to have

• Background in B2B SaaS marketing
• Experience with CRM, sales tech, or martech industry content
• Familiarity with tools that track AI search citations and brand mentions